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The modern beauty industry often advocates for elaborate routines, but this excessive consumption is taking a toll on the planet. With the beauty industry generating a staggering 77 billion units of plastic, and 70 percent of it ending up in landfills annually, it’s evident that a more sustainable approach is needed. While eco-consciousness has been embraced in various industries, the beauty sector still has some ground to cover.Sustainability experts in the UAE are at the forefront of the battle against plastic waste and are setting an example for the region. Doua Benhida, the founder of The Zero Waste Collective, and Amruta Kshemkalyani, founder of Sustainability Tribe, are leading the charge towards a zero-waste beauty routine. While achieving a completely waste-free existence might be challenging, they focus on reducing landfill waste as much as possible.The journey towards a zero-waste beauty routine begins with a shift in mindset. By adopting practices like reducing, reusing, refusing, and composting, individuals can make significant strides in minimizing their environmental impact. Instead of relying on traditional beauty products packaged in single-use plastic, these experts advocate for alternative solutions.One such solution involves turning to pantry products as substitutes for packaged body and skincare items. For instance, coconut oil serves as an excellent moisturizer, while shikakai, soap nuts, and coconut mixes can replace conventional shampoos. Yoghurt milk, honey, and lemon can be used for face and body washes. This resourcefulness allows individuals to actively contribute to a more sustainable future.Although the pursuit of zero-waste beauty may seem daunting, both Benhida and Kshemkalyani emphasize that it’s about making conscious choices and selecting battles that align with one’s lifestyle and values. Flexibility is key, and sometimes, sustainable shop-bought products are a viable alternative when time constraints come into play.Local businesses that prioritize sustainability become essential allies in the fight against plastic waste. Supporting such businesses minimizes travel pollution and encourages the use of goods that are ethical and fair trade, promoting environmental protection.Transitioning to a zero-waste beauty routine involves examining various aspects of personal care. For instance, one can switch from liquid shower gels and haircare products packaged in single-use plastic to solid soap bars. Dental care can also be more sustainable, as companies like Blanco Care UAE offer tooth tablets formulated by dentists, packaged in recyclable, refillable, and biodegradable materials.Home remedies become valuable allies in the pursuit of eco-friendly skincare. Olive, coconut, and avocado oils provide excellent hydration, while enzymes in fruits and peels offer rejuvenating benefits for oilier skin types. For exfoliation, oats provide a gentle option, while coffee granules offer a more intense scrub.While some zero-waste cosmetic hacks are available, opting for sustainable products with long shelf lives can be a simpler choice for most. Selecting shops that focus on clean and eco-friendly beauty brands helps consumers make environmentally conscious choices.Although individuals can make significant changes, the ultimate responsibility lies with decision-makers at the top. Positive shifts have been observed, with major companies like L’Oréal and Unilever pledging to adopt sustainable practices and reduce waste. However, amidst the growing trend of “greenwashing” in marketing, it’s crucial to support genuine efforts that contribute to positive change.While achieving a completely zero-waste beauty routine might be a challenging feat for many, it’s essential to start making eco-conscious choices in our daily lives. Waiting for change is not an option, as we draw ever closer to critical environmental tipping points. The UAE’s women leading the charge towards sustainability prove that even small actions can have a significant impact on creating a more sustainable and beautiful future.
