Slow Business: Why More Women Are Choosing Purpose Over Pace

Not all success is measured by speed or scale. Across the Middle East, a growing number of women entrepreneurs are choosing to build businesses that reflect their personal values and life goals—even if that means slower growth. The shift toward “slow business” is particularly visible in sectors like sustainable fashion, ethical food production, and handmade…

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How Wellness Became a Billion-Dollar Industry—Thanks to Women in the Middle East

The wellness industry in the Middle East is growing fast—and women are both its driving force and its primary market. What started with boutique gyms and diet plans has expanded to include mental health platforms, mindfulness coaching, nutritional services, and even luxury retreats. This growth reflects both rising income levels and changing cultural norms. In…

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Work-Life Integration: What Actually Works for Women Leaders in the Middle East

In recent years, more women across the Middle East have moved into leadership roles, from public sector appointments to private enterprise ownership. With that shift has come a growing conversation about how to sustain careers while meeting the demands of family life—a conversation that has specific cultural and structural dimensions in the region. Rather than…

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Starting Over: Women Entrepreneurs Launching Businesses After 40

The idea of starting a business at midlife is gaining acceptance across the Middle East. Women who once prioritized family or worked in traditional careers are using their experience to create businesses that are sustainable, local, and personally meaningful. In Jordan, women like Lina Khalifeh, founder of SheFighter, are launching platforms with social impact. In…

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