Slow Business: Why More Women Are Choosing Purpose Over Pace
Not all success is measured by speed or scale. Across the Middle East, a growing…
Slow Business: Why More Women Are Choosing Purpose Over Pace
Not all success is measured by speed or scale. Across the Middle East, a growing number of women entrepreneurs are choosing to build businesses that reflect their personal values and life goals—even if that means slower growth. The shift toward “slow business” is particularly visible in sectors like sustainable fashion, ethical food production, and handmade…
How Wellness Became a Billion-Dollar Industry—Thanks to Women in the Middle East
The wellness industry in the Middle East is growing fast—and women are both its driving force and its primary market. What started with boutique gyms and diet plans has expanded to include mental health platforms, mindfulness coaching, nutritional services, and even luxury retreats. This growth reflects both rising income levels and changing cultural norms. In…
Work-Life Integration: What Actually Works for Women Leaders in the Middle East
In recent years, more women across the Middle East have moved into leadership roles, from public sector appointments to private enterprise ownership. With that shift has come a growing conversation about how to sustain careers while meeting the demands of family life—a conversation that has specific cultural and structural dimensions in the region. Rather than…
Alisha Jeppar: Princess of PR and Self-Made Power
Aliye, you are heading the PR company TOPCITY. How did you come to this type of business, why PR? From childhood, I sang, played the piano, and danced, but I noticed a significant difference in promoting similarly talented children who were being mentored by professional producers. I had good resultsin competitions, always placing in the…
The Growth of Women-Led Apps in the Middle East
In the past five years, the Middle East has seen a steady rise in women-led tech startups—many of which are building apps designed for female users. These platforms are often rooted in personal experience and are focused on practical, everyday needs. In Saudi Arabia, apps like Labayh provide women with access to mental health professionals…
Starting Over: Women Entrepreneurs Launching Businesses After 40
The idea of starting a business at midlife is gaining acceptance across the Middle East. Women who once prioritized family or worked in traditional careers are using their experience to create businesses that are sustainable, local, and personally meaningful. In Jordan, women like Lina Khalifeh, founder of SheFighter, are launching platforms with social impact. In…
