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Renowned French label Jean-Paul Gaultier is all set to launch its new women’s fragrance, “Gaultier Divine,” next month, and they have chosen the talented actress Yara Shahidi as the face of their campaign. Part-Middle Eastern, Shahidi has made her mark in Hollywood and beyond, and she is known for her activism and support for important causes.The collaboration between Yara Shahidi and Jean-Paul Gaultier is not just about endorsing a new fragrance; it is a celebration of women and their empowerment. Shahidi, who rose to fame with her role in “Grown-ish,” has been involved in the casting decisions and creative aspects of the campaign. This demonstrates the label’s commitment to embracing diversity and giving a voice to women in the industry.The new fragrance, “Gaultier Divine,” is the creation of perfumer Quentin Bisch and promises a delightful blend of floral and marine scents. With Shahidi as the face of the adverts, the campaign is expected to make a significant impact in the fragrance world.This is not the first time Yara Shahidi has collaborated with a prestigious brand. Last year, she joined forces with Dior for the launch of their Rouge Dior Forever, a stick version of their best-selling liquid lipstick. Her association with Dior further cemented her status as a fashion icon and a role model for young women worldwide.Beyond her contributions to the world of fashion and beauty, Shahidi is also known for her activism and support for important social causes. Recently, she stood in solidarity with writers and performers participating in a strike organized by the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA). The strike aims to address issues related to pay and working conditions in Hollywood.Shahidi’s activism extends beyond her social media posts. In an interview, she spoke passionately about the power of protest and optimism. Despite the challenges and problems in the world, she advocates for choosing joy and being a force for good in any space. Her positive outlook and commitment to making a difference make her a true inspiration for her peers and fans alike.As Yara Shahidi takes on the role of fronting Jean-Paul Gaultier’s “Divine” campaign, it is clear that this collaboration is more than just a marketing move. It represents a shared vision of celebrating women’s achievements, promoting diversity, and advocating for positive change.
