In a city known for creating unforgettable experiences, Sarah Grant has found a unique way to make moments last forever, one sketch at a time.
As the founder of Pretty Little Sketching (PLS), Sarah has transformed her passion for illustration into one of Dubai’s most sought-after live event experiences. Whether sketching guests at luxury brand activations, elegant weddings, or corporate gatherings, her work captures not just faces, but memories.
Founded in May 2024, Pretty Little Sketching has quickly established itself as a trusted creative partner for some of the region’s most prestigious brands and venues, including Louis Vuitton, Mandarin Oriental, Bab Al Shams, and Roxy Cinema. Through live portrait sketching, guests leave events with a personalised keepsake, creating a meaningful connection between brands and their audiences.
But Sarah’s entrepreneurial journey did not begin with illustration.
A graduate of Illustration and Visual Media from the University of the Arts London, Sarah spent seven years building a successful career in marketing across the MENA region. While she enjoyed the world of brand storytelling, she felt drawn back to her creative roots and envisioned a business that would combine both disciplines.
“I wanted to create something that merged art with experience,” Sarah shares. “People remember how a brand or event makes them feel. Live illustration creates a personal connection that guests genuinely treasure.”
That vision became Pretty Little Sketching, a business built around creativity, personalization, and human connection.
Beyond live events, Sarah has expanded the brand through a digital card builder that allows customers to create personalised illustrated greeting cards online. The platform reflects her belief that thoughtful, bespoke experiences should be accessible beyond luxury events and available for everyday celebrations.
Having called Dubai home for the past eight years, Sarah credits the city’s entrepreneurial energy and openness to innovation for helping her business flourish. The UAE’s vibrant events industry and appreciation for luxury experiences have created the perfect environment for a concept that blends artistry with hospitality.
Today, Pretty Little Sketching continues to redefine event entertainment by offering something increasingly rare in a digital-first world: genuine human interaction and handcrafted artistry.
For aspiring entrepreneurs, Sarah’s story serves as a reminder that success often comes from combining seemingly different passions. By bringing together her background in illustration and marketing, she has carved out a niche that is uniquely her own.
As Pretty Little Sketching continues to grow, Sarah remains focused on creating memorable experiences that leave a lasting impression, proving that sometimes the most powerful business ideas begin with a simple sketch.
Womenpreneur Middle East’s Take
Sarah Grant exemplifies the new generation of women entrepreneurs who are transforming creative talents into scalable businesses. Her ability to identify a gap in the market, build a distinctive brand, and collaborate with globally recognised names demonstrates the power of passion-driven entrepreneurship. Through Pretty Little Sketching, she is not only creating beautiful artwork but also redefining how people experience events, one illustration at a time.
