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Hilda Louca, the founder and CEO of MITCHA, is a pioneer in Egypt’s creative and entrepreneurial sectors. Since launching the platform in 2018, Louca has revolutionized Egypt’s design scene by creating a dynamic marketplace that showcases and supports local designers and artists. MITCHA, which now features over 200 designers and brands, has become a key player in nurturing and amplifying the voices of Egyptian creatives. The platform serves as more than just an e-commerce site; it is a cultural hub that connects emerging talents with a broader audience and global opportunities.
Before embarking on her entrepreneurial journey, Louca gained invaluable experience in sales and marketing, starting at the age of 18. Her early exposure to the business world allowed her to develop the strategic skills and leadership qualities that would later propel MITCHA to success. MITCHA’s mission is rooted in Louca’s desire to empower Egyptian designers by providing them with the tools to reach new markets, collaborate with others, and grow their brands.
In 2023, Louca’s entrepreneurial prowess earned her a coveted spot on the inaugural season of Shark Tank Egypt, where she shared her insights with aspiring entrepreneurs and reinforced her position as a leading innovator in Egypt’s creative industry. Louca’s presence on the show further cemented her reputation as a visionary and a mentor, inspiring the next generation of entrepreneurs.
Through MITCHA, Louca has created a platform that transcends traditional e-commerce. It’s a place where the artistic and entrepreneurial spirits of Egypt’s creatives can flourish. Under Louca’s leadership, MITCHA continues to grow and reshape the Egyptian design landscape, proving that with vision, dedication, and a commitment to local talent, businesses can thrive in today’s competitive world.
