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Yasmine Medhat is a passionate entrepreneur committed to supporting and empowering Egypt’s local industry, with a particular focus on women and youth. As the founder of Bazarna Pop-Up Society, Egypt’s leading marketplace and pop-up platform since 2010, Yasmine has been a driving force in fostering local talent and entrepreneurship. Her platform has become a dynamic hub for artists, innovators, and consumers, bringing together a vibrant community through curated events and retail opportunities.
Bazarna was the first to introduce a groundbreaking concept in Egypt, revolutionizing the market by shifting consumer behavior towards supporting local brands over international ones. This innovative business model has played a critical role in nurturing emerging designers and entrepreneurs, providing them with exposure and growth opportunities. By offering a space for local brands to flourish, Bazarna has significantly contributed to Egypt’s cultural and economic landscape, inspiring a change in mindset about the value of locally produced goods.
Under Yasmine’s leadership, Bazarna has grown into a trusted household name within Egypt and the MENA region. With a focus on creativity, consistency, and integrity, she has built a platform that not only offers products but also provides educational and branding strategies to help emerging brands grow and succeed. Through her work, Yasmine continues to drive the empowerment of local communities and is shaping the future of Egypt’s entrepreneurial landscape.
