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Dubai, a global hub for luxury and style, prepares to be dazzled by AFRA yet again – a celebration and now a destination of design, fashion and opulence. Join us for Season Five this October as we showcase fashion designers from ten different countries to create a sensory journey like no other.
On October 5th, 2024, the stunning Ballroom at the Mandarin Oriental Jumeira will be transformed into a fashion lover’s paradise. Our immersive showcase unites the world’s most coveted brands with emerging talents, creating a synergy of style and innovation. Immerse yourself in captivating fashion walks, explore exquisite designer collections from ten different countries and indulge in the epitome of luxury. AFRA is a destination for fashion-forward individuals, discerning tastemakers and industry influencers. Join us as we redefine the boundaries of style and celebrate the artistry of couture. Apart from the curated collections of women’s wear and jewelry, AFRA is introducing a mens lounge and a sustainable fashion lounge for the first time.
AFRA is proud to announce the inaugural recognition of eight extraordinary women in Dubai as AFRA Ambassadors for this season. These dynamic women are truly inspiring a positive change in their respective fields. They will serve as role models and beacons of style and substance in the region.
AFRA participants are passionate designers, dedicated to crafting exceptional collections. They recognize AFRA as a springboard for growth and the founder – Niti Gupta – as a true mentor who translates their vision of retailing in the Middle East into a reality.
The AFRA World’s Participating Designers
AFRA’s Season Five showcases over forty designers this October 5, 2024, the list includes Women’s Wear, Mens Wear, Sustainable Fashion Brands, Fine Jewelry, Lifestyle and Accessories.The list of participating designers at AFRA are as follows:
| Women’s Wear | Sustainable Fashion |
| Albina Ahmadi | Akashi |
| Ashtar Weaves | Earth By Blancora |
| Babi Grewal | French Rose |
| Jafer Jafry | Kara Sara |
| Kiaayo | Mortals Handloom |
| Kinntor | Patch Over Patch |
| Kunwarani Ritu | Spring Soul |
| Label Jenn | |
| Maisa | Fine Jewelry |
| Meriem Lebdiri | Jaipur Emporium Jewellers |
| Mina Siddique Designs | Nafees Jaipur |
| Mona Jawandha | |
| Nergisse & Veera | Lifestyle & Accessories |
| Nigel Preston | Attractions By Anni |
| Our Love Label | Daga Accessories |
| Pria Kataaria Puri | Dahlia By Sehar Zafar |
| Punjla | Divya Bajaj |
| RSVP By Roli Ssorabh | Duet Luxury |
| Sumaya – The Luxury Couture | House Of Tuhina |
| Swati Vijaivargie | Kokommo Accessories |
| Tehmina Jillani | La Plata Luxury |
| Thr3Letter | Noupelle |
| Vandana Malhotra | Olivia Pearls |
| Victoria Su | Rata |
| Zunaira Hyatt | Reverie |
| Self Made | |
| Mens Wear | Seva Home |
| Sartoria Di Ambassador | Shynora |
| Vivek Karunakaran | What’s Next |
Leading up to the Fashion Showcase on October 5th, is the Fashion Sundowner on October 4th at the Palm Jumeriah.
The AFRA Fashion Sundowner
- Date: October 4, 2024
- Time: 4:30 PM – 7:00 PM
- By Invite Only
The AFRA World Fashion Showcase
- Date: October 5, 2024
- Time: 10 AM – 7 PM
- Venue: The Ballroom, Mandarin Oriental Jumeira, Dubai
- Open For All
About AFRA: A Fashion Euphoria
Founded in April 2022 by Niti Gupta, AFRA meticulously curates a global network of fashion innovators. AFRA spearheads Dubai’s fashion scene, by its magnetic curation, season after season. It fosters a unique blend of established luxury brands and rising design talents from all over the world. AFRA creates a vibrant haven for discerning clientele that ignites trends, inspiring consumers to embrace couture in everyday wear.
AFRA’s Vision
AFRA aims to redefine Dubai’s fashion future by infusing it with perpetual vitality and euphoria. We launch visionary designers onto the global stage, igniting a wave of continuous innovation and international recognition.
About Niti Gupta
Niti Gupta, a design alchemist and a master curator of fashion events, is the visionary behind AFRA. With over two decades of experience, she curates a global network of fashion pioneers, bringing fresh perspectives and innovation to Dubai’s fashion scene.
Contact Details
Niti Gupta – Founder and Creative Director
Email: theafraworld@gmail.com
Call/Whatsapp: (+9715) 6888 2579
Address: Niti Gupta Events, 602 Barsha Business Point,
Al Barsha 1, Dubai
Website: www.theafraworld.com
Instagram: www.instagram.com/theafraworld #TheAFRAWorld
Linkedin: https://www.linkedin.com/company/theafraworld
Press Contact:
Vidushi Agrawal
Brand Manager – AFRA
E: theafradesk@gmail.com
M: +91 98700 33570
