ALENA UZHNYEVA: Redefining Authentic Leadership

Alena Uzhnyeva, the founder of Alonafish OU and creator of I Am Creation Retreats, is an extraordinary force in the world of business and transformational leadership. Her company has earned top recognition from the Estonian government and was recently awarded the prestigious BIZZ Award for business excellence by WORLDCOB in Singapore. But what sets Alena apart is not just her entrepreneurial success—it’s her mission to empower others to lead authentically, with a deep connection to their purpose and values.

At the core of Alena’s leadership philosophy is the belief that success doesn’t have to come at the cost of well-being. After years of chasing conventional achievements and feeling burnt out and unfulfilled, she embraced a new approach—one grounded in authenticity, balance, and the alignment of heart, mind, and body. This shift not only transformed her life but became the foundation of her mission: to help others unlock their potential and redefine success on their own terms.

A Mission Rooted in Empowerment and Authenticity

Alena is on a global mission to help business leaders reach their highest potential and lead with authenticity and purpose. Through her company, PT Like Production Center, she hosts I Am Creation Retreats—transformational events held worldwide that feature industry-leading facilitators of diverse personal development modalities. These retreats reflect her commitment to a new leadership paradigm—one that rejects burnout and hustle culture and champions collaboration, energetic overflow, creativity, and inner alignment.

Her philosophy is simple: success isn’t about driving oneself into the ground, but about creating a life of purpose, impact, and fulfillment. Alena calls this “Authentic Leadership”—the commitment to leading with radical self-awareness, vulnerability, authenticity, and integrity. This approach empowers leaders to share their unique gifts and create a legacy of impact.

I Am Leadership: A Transformational Event in Dubai

Building on her vision for authentic leadership, Alena’s latest initiative, I Am Leadership, is a two-day workshop taking place on October 5-6, 2024, in Dubai. Designed to help participants unlock their true leadership potential, this immersive event offers a transformative experience for business leaders seeking to align their personal and professional lives with their core values.

The event combines interactive sessions, somatic practices, breathwork, and advanced communication techniques to guide attendees toward their own version of authentic leadership. Participants will explore the Japanese concept of Ikigai—the intersection of passion, purpose, and skills—to create a meaningful life and career. In a world where many leaders feel stretched thin, Alena offers a different path that emphasizes intuition, collaboration, and personal growth.

What sets this event apart is its focus on holistic leadership development. From mastering difficult conversations to enhancing body awareness for stress management, the tools offered are practical, empowering, and designed for immediate impact. Alena’s ability to bring together world-class facilitators and foster a community of like-minded leaders adds a powerful dimension, making it more than just a professional seminar—it’s a catalyst for personal and collective transformation.

A Call to Embrace Adventure and Authentic Leadership

Beyond personal growth, Alena’s events are opportunities for collaboration and meaningful connections in unique locations around the world. She expertly curates safe spaces where leaders can shed their masks, explore vulnerability, and experience personal breakthroughs against the backdrop of adventure. This comes naturally to Alena, whose own adventurous spirit shines through in her life—from recently climbing Mount Kilimanjaro to traveling the world with her family.

It’s no surprise her events attract high-caliber international leaders from diverse industries, all drawn by her call to move beyond conventional success and embrace a future fueled by vision, joy, abundance, and purpose.

A New Paradigm of Leadership

Alena Uzhnyeva is driving a global shift in how we think about leadership—moving away from traditional, hierarchical models and toward a more collaborative, intuitive approach rooted in empathy and authenticity. As a role model for women in business, she proves that success doesn’t have to be compartmentalized. You can achieve extraordinary success in business, pursue your passions fully, maintain a thriving personal life, and care for yourself from a place of abundance and overflow.

Her upcoming I Am Leadership event in Dubai embodies this vision, offering a mecca of support for purpose-driven leaders ready to explore new ways of being. Yet, this event is just one piece of a larger movement Alena is catalyzing—one that has the potential to reshape business and leadership for generations.

Inspiring others to lead with heart, mind, and body, Alena stands as a beacon of possibility, proving that the most impactful leaders are those who lead with authenticity and purpose.

Photo credit: Matthew Costello