Artificial intelligence is no longer a futuristic concept reserved for technology giants and research laboratories. Across the Middle East, AI has become a practical business tool, helping entrepreneurs streamline operations, reach customers more effectively, and unlock new opportunities for growth. Among those leading this transformation are women entrepreneurs who are embracing AI not as a…
Search is no longer just about keywords and blue links. It is about conversations, recommendations, and trust built across platforms. Few people understand this shift as deeply as Ema Fulga, the founder of decipher., an AI search optimisation agency helping brands stay visible in a world increasingly shaped by tools like ChatGPT, Perplexity, and AI…
By SANTY MENDES It’s 2025, and the world is abuzz with AI doing just about everything—designing skyscrapers, diagnosing illnesses, self-driving cars and trucks, finance: AI is crucial for fraud detection and even composing love songs (AI Romeo, anyone?). Meanwhile, humans are left wondering, “Am I now competing with a glorified calculator that also tells jokes?”…
