From Humble Beginnings To Serial Entrepreneur

Today an influential tastemaker in Dubai’s luxury arena, and co-founder of multiple successful businesses Daria began her entrepreneurial journey at the young age of just 11 growing up in a humble village in Russia’s Kurgan region before moving to Dubai, Daria was determined to succeed and create greater opportunity for herself balancing her education with part time jobs to save money needed to take her through higher education. Studying hard whilst working Daria inspirationally earned a scholarship and completed her higher education courses in architecture and construction before forging a successful international career in real estate and corporate consultancy 

A visionary businesswoman currently, Daria continues to work across corporate consultancy for a number of companies in Dubai, is CEO of Me To You Realty luxury real estate agency and has most recently launched Innovate Identity – a bespoke personal branding agency for VIP and HNWI clients who value privacy. Powered by an exceptional network stretching across a variety of fields and international regions with unique access to the Russian speaking community, the talented and ambitious entrepreneur’s premier personal branding agency that focuses on the image management sector in Dubai, London and Paris already includes a growing portfolio of success stories across business and government figure profiles, by placing the focus solely on the individual, Daria uses her expertise to create bespoke solutions for elite clients

The Power of Building A Strong Personal Brand

Daria’s believes that a strong, well-managed personal brand benefits you in several ways. Enhancing your visibility, expanding your network, attracting new opportunities and on a deeper level, the process of building one can help you uncover, celebrate, and share the unique abilities you bring to the world

Krasnogor comments “As Jeff Bezos, the founder of Amazon, famously quoted, “your brand is what people say about you when you’re not in the room” it’s the amalgamation of the associations, beliefs, feelings, attitudes, and expectations that people collectively hold about you. Your goal should be to ensure that the narrative created about you is accurate, coherent, compelling, and differentiated.Creating a personal brand that you can comfortably and authentically live into each day to achieve your most important goals.”

Daria and her handpicked team of highly qualified professionals tailor packages to satisfy the unique needs and aspirations of each client. This client-centric approach ensures every client at Innovate Identity feels Daria’s personalised touch, while benefitting from her deep understanding and experience of fashion, branding and business. 

“I came to set up Innovate Identity gradually; my business partners across real estate and construction realms were often asking my advice about personal style and networking skills. I was happy to share with them my experience and skills to help them progress in their field – our vision for the future is to become a pivotal force in shaping personal profiles, while contributing to Dubai’s vibrant entrepreneurial landscape,” explains Daria, who moved to the UAE from Russia. “For me, Innovate Identity is a highly sophisticated tool that gives people the opportunity to enrich their lives in all aspects.”

Authenticity As The Key To A Successful Personal Brand 

Daria’s work focuses on being your brand and ensuring authenticity is at the forefront of all of her and her teams consultancy for clients. Recognising that Inner beauty is often overlooked in the corporate world, yet it holds a power so subtle and deep that it can be a gamechanger for clients personal and professional life. 

Krasnogor comments “When we talk about inner beauty, we’re referring to qualities like kindness, empathy, and emotional intelligence, traits that are equally important, if not more so, than the skills you list on your CV. While your brains get you in the door, your inner beauty helps you rise through the ranks, enabling you to build authentic connections, inspire trust, and create a work environment that thrives on positivity and mutual respect. Taking time to work on you is essential to delivering the best version of yourself.” 

Krasnogor adds “as the saying goes, beauty attracts the eye, but personality captures the heart. In the corporate context, consider your inner beauty as the magnetic personality trait that captures and seals deals.”

When you shift your focus toward cultivating inner beauty, one of the immediate outcomes is an emphasis on self-care. Engaging in self-care routines doesn’t have to be costly or time-consuming. It could be as simple as taking a few minutes each day to meditate, which improves focus and reduces stress, making you more effective in your corporate responsibilities. Or it might be setting boundaries between your work and personal life, ensuring you have time to recharge and tackle challenges with renewed energy. 

Defining Your Niche & Mission Statement

Daria’s top tip is to first identify a long-term vision and purpose. What difference would you like to make to the various audiences that are important to you, personally and professionally, and what values would you like to embody as you do so. Think about your significance to others, which is embedded in your past experiences look for any consistent interests, competencies, or character traits that could also lead you into the future. Then explore how they connect to your mission, passions, and goals by writing a personal value proposition, a mission statement.

Krasnogor suggests “A purpose or mission statement should include who you are talking to, how you will make a difference, something unique or memorable that will add meaningful value, addressing how you differentiate from competitors, followed by the skill sets, personality traits and credentials that you bring to the table” Begin by enlisting some people who know you well and some who barely know you at all to give you objective feedback. Daria Krasnogor suggests “Assess yourself against competition, know what skill sets, credentials and personality traits do those people have. Then identify which attributes and benefits are unique to you, those will become your points of difference. The things that are missing are the things you need to work on and that we help to enhance at Innovate Identity” 

Optimise Your Social Footprint

Once you’ve honed in on your specific audience, ask where these people can be found and what they are looking for. Once you’ve answered those questions, start building your presence to cater to them. Krasnogor comments “Personal branding isn’t an individual exercise; you need other people to share your stories, thereby enhancing your credibility and helping you reach new audiences. So carefully identify which gatekeepers, influencers, promoters, and communities you might enlist to assist you on your journey.”

Follow Daria for more tips at @Daria.Krasnogor