Lyda Fischer epitomises perseverance, her life marked by triumphs over adversity that led to the creation of an award-winning patented product and global beauty brand. Raised in Switzerland, this Iranian born entrepreneur moved to LA in her 20s, bringing with her a steadfast commitment to authenticity and inner beauty. This philosophy is the cornerstone of her brand today – Lyda Beauty and SKN by Lyda Beauty.
Lyda’s Unexpected Journey In to The Beauty Industry
Previously working in logistics in LA, Lyda originally moved into the beauty industry by chance after struggling to perfect a cat-eye makeup look. In 2017, frustrated by this challenge, she had a eureka moment that birthed her first product the viral and patented Cleopatra Cat Eye Stamp. This innovative product was the first step in building her beauty empire. Following the success of the Cleopatra Cat Eye Stamp and seeing a gap in the market for brands that deliver authentically Lyda soon went on to expanded her Lyda Beauty cosmetics line to skincare, SKN by Lyda Beauty.
Multi – Awarded Products & The Importance of Clean Beauty
Loved by celebrity makeup artists, worn by A-List celebrities and having been multi-awarded at Bella Beauty, Macy’s & CEW 31 Indie brand, catering to likeminded go-getters packed with active, high-quality, nutrient-dense ingredients, Lyda Beauty products are made in the California, United States and are the result of close consultation with expert chemists to provide women with effective, non-toxic cosmetics that are easy to use. One of only a handful of North American companies who voluntarily undergo a stringent third-party audit to ensure exceptionally clean products. The packaging of each Lyda Beauty creation has a QR code that gives users a complete list of ingredients.
Fischer comments “At our brand, we place a strong emphasis on the ethical aspects of our products—from the careful sourcing of ingredients to our responsible manufacturing processes. We believe that the energy of a product, influenced by how it is made and where it comes from, has a profound impact on both the user and the environment.”
On Empowering Women To Merge Their Inner & Outer World
As Fischer continues to innovate with SKN by Lyda Beauty and Lyda Beauty, her focus isn’t just on launching more exceptional products with incredible ingredients she is also expanding her vision to create experiences that foster community and personal growth. In the process of organising retreats where women can come together to celebrate their journeys in supportive and empowering environments.
Fischer comments “women possess an extraordinary ability to blend their internal and external worlds, which magnifies their inherent strength. Our brand celebrates this fusion by embodying the concept of yin and yang. We reflect this philosophy in our product lines. Our makeup packaging, featuring black and gold, caters to the dynamic, on-the-go women who command their day with confidence and flair. Conversely, our skincare products, presented in white and gold, are designed for those moments when a woman seeks to reconnect with her inner self, free from all adornments, seeing her true essence in its purest form.”
Adding “We understand that a woman’s true power lies in self-awareness and self-love—acknowledging her authenticity and embracing her journey at every stage. At the heart of our brand is the belief that there’s nothing more empowering than a woman who fully knows and loves herself—both the face she presents to the world and the natural beauty she holds within.”
The Synergy of Feeling Good on Looking Good
Lyda recognises the relationship between feeling good and looking good and has striven to reflect this philosophy through her products and community building concepts by celebrating both sides of customers —the bold, confident self and the introspective, raw self. Recognising that some days one side may dominate more than the other is part of embracing who we are in the moment, without judgment. Embracing self-acceptance and understanding that it’s perfectly okay not to feel or look your best every day. This acceptance is crucial for mental and emotional health.
Fischer states “Our goal is to empower our customers to stand in front of the mirror and say, ‘I love you,’ with genuine self-appreciation. Self-love is a superpower, and nurturing this relationship with oneself is at the core of what we do. By promoting this message, we hope to encourage more women to recognise their own beauty and strength, exactly as they are right now.”
Expansion, Personal Growth and Entrepreneurship
In 2024, Lyda launched her products in the Middle East after moving to Dubai. She sees Dubai as an ideal environment for Lyda Beauty’s expansion, describing the region as an emerging hub of innovation with a welcoming atmosphere. “The Middle East’s cultural vibrancy and hospitality make me feel at home. I am confident that Lyda Beauty will find a genuine home in this region,” she explains. Having lived in various cities and ultimately settling in Dubai, Lyda considers herself a global citizen. Her products reflect her diverse background and extensive worldly experiences.
Lyda comments “My entrepreneurial journey has been the most enriching chapter of my life, fostering both my personal growth and professional development. It has been a profound realisation of my own strength and resilience. Building something from the ground up requires immense discipline and perseverance, and though it’s often challenging, the rewards are immeasurable. What keeps me going is the understanding that this journey doesn’t have an endpoint; there is always more to learn, more to achieve, and more knowledge to acquire. Embracing this endless path of growth is not just exciting, it’s what fuels my passion every day. The realis ation that I am capable of overcoming them reinforces my commitment to never give up on my dreams.”
What is next for SKN by Lyda Beauty and Lyda Beauty
Lyda is currently busy launching more exceptional products with incredible ingredients, as well as building a community for her brand in the Middle East and preparing for her retreats which will bring women together in a tailored and empowering itinerary, she is currently collaborating with luxury hotel spas to integrate the brand philosophies and products into their offerings.
Fischer adds “Stay tuned—there are big things on the horizon as we aim to disrupt the beauty industry not just with our products, but by transforming how beauty and wellness are experienced. The future is bright, and we’re just getting started.”
You can follow Lyda Fischer @Lydadjararfischer or see more about Lyda Beauty at http://lydabeauty.ae or http://lydabeauty.com
