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Dr. Haidy Assem is a dynamic force in Egypt’s health, beauty, and public relations landscape. As the CEO and founder of Eshtery El Masry and HD Marketing, Advertising & PR Agency, and the creator of the popular Facebook group Her Diary, Dr. Haidy has transformed her vision of health awareness into impactful platforms that inspire and empower. Her career is rooted in her medical background, which provides a foundation for her work as a respected health influencer and beauty ambassador.
With a passion for wellness, Dr. Haidy launched her career to bridge the gap between scientific insights and accessible, trustworthy advice for a wide audience. Recognizing that true beauty is intertwined with health, she set out to educate the public on the importance of self-care, offering her expert advice on skincare, health, and beauty products. Through her honest reviews and scientific insights, Dr. Haidy has created a loyal following that values her expertise in guiding their choices for themselves and their families. Her mission to promote well-being is central to her work, inspiring thousands to prioritize their health as part of their daily lives.
To connect with women and mothers on a personal level, Dr. Haidy founded Her Diary, a Facebook group that has grown to over 160,000 members. Here, women can discuss their health and beauty questions, find trusted advice, and access recommendations for skincare and wellness brands. The group serves as a safe, supportive community where members openly share their experiences and concerns. Dr. Haidy’s active participation ensures that the platform remains a credible resource, setting a standard for authenticity and transparency in social media.
In addition to her role as a medical influencer, Dr. Haidy’s entrepreneurial spirit led her to establish HD PR & Advertising Agency. Her agency has become a key player in the Egyptian market, dedicated to uplifting local brands and elevating their presence. Leveraging her expertise in customer perception and engagement, she has helped businesses thrive by managing their public image, enhancing brand visibility, and driving long-term growth. Under her leadership, HD PR has become a trusted partner for Egyptian brands looking to build a solid foundation and connect with their audience effectively.
Dr. Haidy Assem’s journey is one of vision, resilience, and innovation. Through her various ventures, she continues to inspire countless individuals to pursue better health, embrace their beauty, and strive for success in their business pursuits. With each new initiative, Dr. Haidy reinforces her commitment to creating a healthier, more empowered community, setting a remarkable example as a medical professional, business leader, and digital influencer.
