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Miriam Abadi is transforming the beauty and wellness landscape with TRU & Beyond, a platform she founded in 2021 after a successful 13-year marketing career. What started as a wellness and beauty recommendation platform has evolved into a global hub for beauty experts, workshops, and pop-ups across the Middle East.
Miriam’s mission is to challenge unrealistic beauty standards and promote inner beauty and self-confidence, particularly in a world dominated by filter culture. TRU & Beyond reflects her commitment to transparency and authenticity, offering curated content and advice from trusted global experts. Her recent Wellness and Beauty pop-up in Lebanon, featuring artists from around the world, was a major highlight of her growing vision.
Through her journey from corporate executive to entrepreneur, Miriam has built a community focused on empowering individuals to embrace their true selves. She acknowledges the challenges and stereotypes influencers face and emphasizes the importance of self-discovery and staying true to one’s instincts. With plans to expand into skincare and mentorship, Miriam continues to champion mental wellness and authenticity, creating a space where everyone, from monks to supermodels, feels welcomed and accepted.
