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Rula Qatami, a passionate advocate for maternal and early childhood wellness, has dedicated her career to empowering families as they navigate the journey of parenthood. A certified birth and postpartum doula through DONA (Doulas of North America) International, Rula combines her medical expertise as a pharmacist with her deep understanding of pregnancy and early childhood care. Her story of inspiration began with the birth of her first child in Canada, a transformative experience that ultimately sparked her lifelong mission: to offer guidance, education, and support to expecting and new parents in her home country of Jordan.
Rula is a mother of three—her firstborn daughter and later, twins, a boy and a girl. Her first birthing experience in Canada opened her eyes to the holistic and supportive approach provided to pregnant women and new mothers. She was inspired by the care and guidance she received, prompting her to pursue certification as a birth and breastfeeding doula. Her goal was to bring the same level of care and education back to Jordan, enabling more families to experience a supportive and informed transition into parenthood.
In 2010, after returning to Amman, Rula launched her own center, Birth and Beyond, offering a comprehensive range of services for parents and parents-to-be. Through Birth and Beyond, she provides childbirth education, prenatal exercise classes, and breastfeeding consultations, along with practical workshops in early childhood First Aid and CPR, essential for both parents and childcare providers. Her approach goes beyond the basics; she aims to build parents’ confidence, helping them make informed decisions about their birthing experience, childcare, and family health.
Rula’s background as a pharmacist provides a valuable foundation for her role as a doula. She is equipped with the knowledge to educate women on medical interventions and options available to them during labor and birth, ensuring that they feel empowered rather than intimidated by the medical aspects of childbirth. This unique blend of medical knowledge and empathetic support has made Rula a trusted figure in maternal health.
In addition to her hands-on work with families, Rula has been a prominent voice in the media, bringing her expertise to a broader audience. For five years, she prepared and presented a weekly segment on pregnancy and early childhood for Roya TV in Jordan. Her commitment to reaching as many parents as possible also led her to work with Al Jazeera TV, where she served as a parenting consultant, preparing and presenting a weekly segment on motherhood and parenting for five consecutive years. Later, she expanded her media presence further, hosting a program on Alaan TV from Dubai, focusing on the health of mothers and babies. Through her media contributions, Rula has been able to educate and support thousands of parents who might not otherwise have access to her classes and workshops.
At the heart of Rula’s work is a mission to guide and support families through pregnancy, birth, and the early years of childhood. In her Birth and Beyond center, she offers a safe, nurturing space where parents can prepare for one of life’s most transformative experiences. Her childbirth education classes cover the entire journey from pregnancy through labor, providing parents with the knowledge and techniques they need to approach birth with confidence. Recognizing that the postpartum period is equally challenging, Rula provides one-on-one breastfeeding consultations, addressing common challenges and encouraging new mothers to embrace this important bonding experience. Additionally, she offers sleep training consultations, empowering parents to establish healthy sleep routines for children under three.
Rula’s commitment to maternal and family wellness reflects a deep understanding of the cultural nuances and needs of Jordanian families, while also bringing in the best practices she learned abroad. Her early childhood First Aid and CPR workshops, for instance, address a critical gap in family health education, ensuring that parents and caregivers feel prepared to handle emergencies with calmness and competence.
Today, Birth and Beyond stands as a unique resource in Amman, providing holistic support for expecting and new parents. Through her center, Rula fulfills her vision of supporting families at every stage of their journey, from the excitement of pregnancy to the daily joys and challenges of parenting young children. Her influence extends beyond the walls of her center, reaching families through her extensive media presence and solidifying her role as a trusted expert in maternal and child health in Jordan and beyond.
Rula just launched online services at www.rulaqatami.com that provides details on the programs, classes, workshops and consultations that would help mothers from all over the world.
With her unwavering commitment, Rula Qatami continues to make an indelible impact on the lives of countless families, helping them approach the journey of parenthood with knowledge, confidence, and support. Her dedication to empowering mothers and families has not only reshaped the landscape of maternal care in Jordan but has also brought much-needed awareness to the value of compassionate, informed parenting support. Through Birth and Beyond, Rula is fulfilling her mission to guide families through pregnancy, birth, and early childhood, providing them with the tools they need to create strong, healthy foundations for their children’s lives.
