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Samah Khashoggi, founder and designer of Samah Abayas, is transforming the traditional abaya by blending heritage with modern innovation. Growing up in a family that prized craftsmanship, Samah’s creative journey reflects her passion for Saudi culture and design. Inspired by her mother’s embroidery and father’s architectural eye, she reimagined the abaya, even introducing unconventional materials like denim to modernize the garment.
For Samah, abayas are not only fashion statements but also expressions of empowerment and identity. She values both collection designs and bespoke creations, with each piece symbolizing confidence and tradition. From desert-inspired motifs to Red Sea influences, her collections celebrate Saudi heritage.
Samah’s brand flourishes amid Vision 2030 and Saudi’s expanding fashion industry. She sees abayas as versatile, resonating globally as both traditional wear and modern statement pieces. Her advice for designers emphasizes authenticity, quality, and patience in achieving gradual success.
Committed to cultural storytelling, Samah’s work merges Saudi tradition with global appeal, offering garments that honor heritage while capturing international interest.
