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Sara Elemary, an Egyptian fashion designer has passionately embraced women’s empowerment and fashion design throughout her life journey. Although she pursued a degree in Business Marketing, her true calling led her into the world of fashion, shaping her identity and paving the way for remarkable brand growth.
Sara’s formative years deeply influenced her values and beliefs, propelling her to navigate the fashion industry despite her unconventional educational background. Her mission was clear: to redefine modesty by demonstrating that women’s attire can seamlessly blend fashion and functionality.
Her brand’s journey began in 2009, and over the course of 14 years, it has evolved into one of Egypt’s leading fashion labels. Renowned for its unique and carefully curated pieces and
collections, the brand has continuously expanded its offerings to include shoes, bags, scarves, and even sports attire.
Beyond her professional endeavors, Sara’s personal interests have significantly contributed to her brand’s vision. Her exhilarating experiences in activities like skydiving mirror the emotions she aims to evoke in every woman who wears her designs: confidence, boldness, freedom, authenticity, and power.
Egyptian Canadian modest fashion influencer Sara Elemary (born March 30, 1985), is a fashion designer who currently resides in Cairo, Egypt. In 2006, Sara Elemary graduated from AAST University in Cairo, Egypt with a degree in Business Marketing. Inspired by her father who is a successful entrepreneur and driven by her passion for fashion, she decided to pursue her dream of making a career out of fashion design.
Having the knowledge from her business marketing education and a thorough understanding of what the local market needs, the design aesthetic was decided from the very beginning of her career. She sought to create pieces that combine aspects of “comfort, boldness and power” with attention to detail as a timeless winning formula. Sara Elemary puts a lot of thought in her designs to ensure that
almost every figure and posture would look good in the garments, complementing all types of women. Her deconstructed designs breathe new life into fashion turning them into signature trademarks.
