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Sarah Abudawood, a Saudi designer based in Dubai, brings cultural heritage to life through Yataghan, her luxury jewelry brand. Her work is a blend of Saudi tradition and modern minimalism, with each piece echoing her roots while embracing a contemporary elegance. With a background in graphic design and international marketing, Sarah has infused Yataghan with storytelling through jewelry. Her pieces draw from Saudi cultural symbols, tribal motifs, and architectural patterns, capturing the essence of her heritage with clean, geometric forms that appeal to a global, modern audience.
Sarah sees each jewelry piece as a narrative, allowing clients to find personal meaning in the designs. This approach turns Yataghan jewelry into symbols of self-expression, where every curve and line is crafted with precision and purpose. Her minimalist aesthetic invites clients to connect deeply with each piece, creating emotional bonds that transform the jewelry into treasured heirlooms. Through Yataghan, Sarah has not only created a brand but also a platform for cultural preservation and personal storytelling.
In addition to celebrating heritage, Yataghan stands as a pioneer in digital retail within the luxury sector in Saudi Arabia. Sarah leverages digital platforms for immersive experiences, enhancing customer connection to the brand through virtual try-ons and behind-the-scenes storytelling. She emphasizes craftsmanship and sustainability, blending traditional Saudi values with innovative designs that reflect the spirit of modern women who value heritage, elegance, and individuality.
Sarah’s journey has also been marked by global influences from the United States, the United Kingdom, and the UAE, where she learned to balance local authenticity with international appeal. Her journey exemplifies the importance of staying true to one’s roots while adapting to global trends, making her brand both regionally significant and universally resonant. Through Yataghan, Sarah is not only showcasing Saudi heritage but also inspiring a new generation of designers to embrace cultural storytelling in their work.
