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Sarah Muhanned Al Nuaimi, born on January 25, 1995, in Baghdad, is the Chief Executive Officer (CEO) of Lacrima Dairy Industry – Middle East, a subsidiary of Euro Investment Holding Group. Under her leadership, Lacrima has become a major player in the dairy industry across the Middle East, including Jordan, Egypt, Saudi Arabia, UAE, Lebanon, and Syria.
Sarah graduated with a degree in pharmacy from Petra University in 2019 and earned a Master’s in Business Administration from the German Jordanian University in 2023. She began her career with Euro Investment Holding Group and became the CEO of Lacrima in 2020. In her role, she has driven innovation, embraced digital transformation, and focused on the company’s social responsibility, particularly in terms of community support.
Her commitment to female empowerment is a key part of her leadership style, as she actively encourages the advancement of women in leadership roles. Sarah’s focus on talent development and operational excellence has been central to Lacrima’s growth, with over 30 popular products now available.
Sarah’s leadership is built on collaboration and building strong relationships with partners, which has earned her credibility across the industry. She is dedicated to ensuring that Lacrima continues to grow sustainably, focusing on both commercial success and improving the quality of life for communities.
With her visionary approach, Sarah continues to guide Lacrima toward greater success, setting high standards for innovation and corporate responsibility.
