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Dubai, the city synonymous with opulence and grandeur, is home to The Royal Game, a globally renowned bespoke luxury concierge service. Since its inception in 2016, The Royal Game has redefined luxury living, offering high-net-worth individuals and corporate clients unparalleled concierge services. At the helm of this luxury powerhouse is Patricia Vega, the visionary CEO and founder, whose passion and dedication have propelled The Royal Game to the forefront of the industry. The company’s extensive portfolio of services encompasses everything from holiday home rentals, yacht charters, private jet bookings, fine dining experiences, fitout and interior design, and chauffeur services. Patricia expanded her business and opened a third company in Miami recently.
As we start our conversation, Patricia delves straight into her journey to the luxury lifestyle and concierge industry and says,
“I am a very demanding person, detail-oriented, and I always expect the best when I pay for a service. After spending a few years in Dubai, I realized how busy the schedules of high-net-worth individuals and business people can be. They often have to travel for work or to buy properties in Dubai, and in the meantime, there are many services to manage. Unfortunately, it is very difficult for a personal assistant to arrange all of these by themselves, especially in a city they are not based in. Therefore, I wanted to create a service where clients can trust us completely, allowing them to focus on their own business. This is how I reached the point of creating a proper lifestyle management consultancy. In 2013, I started in nightlife, booking tables at the best restaurants and clubs, and building relationships with clients. Eventually, I transitioned into the yacht business, where I’ve been for over eight years. From there, I began creating experiences, organizing birthdays and special occasions, and eventually managing large corporate events for my clients’ companies.” She described with visible enthusiasm.
Patricia’s leadership philosophy is centred on a relentless pursuit of quality, attention to detail, and a passion for creating bespoke experiences. Her hands-on approach and personal accountability resonate throughout the organization, inspiring a team of dedicated professionals who share her vision for excellence.
“We achieve this through personalized experiences, luxury accommodations, meticulous attention to detail, exclusivity, exceptional service, and continuous innovation. Our multicultural team is well-equipped to cater to clients worldwide, ensuring seamless communication and understanding of diverse cultural preferences and expectations.” Patricia told us about their unique services.
Elaborating on their services Patricia shared some of the most memorable and extravagant requests she had fulfilled for her clients at The Royal Game.
“We have had the pleasure of fulfilling some truly extraordinary requests for our clients. One of my favourites was securing one of the biggest rentals in the UAE, a villa for 2 million AED per month for a well-known family, during the COVID-19 lockdown. Holiday homes became a lifeline. Families and friends needed private, safe spaces to reconnect. This experience gave me a vision, and I am proud to say I am the first to book the best villas for short-term rentals in Palm Jumeirah with the highest rents.” She blushed with pride.
This achievement underscored her ability to adapt and innovate, even in the face of adversity. Patricia ensured that “The Royal Game” exceeds expectations through personalized experiences and luxury accommodations, and it remains the top choice for its prestigious clientele.
“At The Royal Game, we are committed to staying updated on the latest trends and developments in the luxury lifestyle industry. We integrate this knowledge into our services by regularly updating our offerings to reflect emerging trends and client preferences. Our team undergoes continuous training to deliver exceptional service aligned with the latest developments. Through our commitment to staying informed, adaptable, and innovative, we consistently provide unparalleled luxury experiences that surpass our clients’ expectations in Dubai and beyond.” She affirmed.
At the heart of The Royal Game’s success is Patricia Vega’s unwavering commitment to excellence and her deep understanding of the luxury lifestyle industry. Her strategic acumen and innovative approach have fostered strong relationships with clients and partners worldwide, ensuring that every interaction is nothing short of extraordinary.
According to Patricia, The Royal Game’s multicultural team caters to clients worldwide, ensuring seamless communication and an understanding of diverse cultural preferences.
“The Royal Game ensures smooth communication and understanding of diverse cultural preferences and expectations through a variety of key practices. We employ a multicultural team that brings varied cultural perspectives, provide cross-cultural training to equip team members with cultural awareness and communication skills, and ensure proficiency in multiple languages spoken by clients. Additionally, we seek guidance from cultural consultants or advisors to navigate cultural nuances, flexibly adjust strategies to accommodate diverse preferences, and foster an act of respect and sensitivity towards societal differences within the team.” She said, “This approach enhances customer satisfaction and loyalty.”
Patricia beams with pride as she explains, “The Royal Game, keeps up-to-date with industry trends through its relationships with luxury brands and various channels. The team is continuously trained to provide exceptional service and is dedicated to innovation, ensuring that the company’s offerings reflect the latest trends and client preferences, resulting in unparalleled luxury experiences.”
Reflecting on the journey of building The Royal Game, Patricia shares some of the challenges encountered and the strategies employed to surmount them, ultimately establishing the company as a prominent luxury concierge service in Dubai.
“Building a luxury concierge service in Dubai was no easy feat. Establishing credibility in such a competitive market demanded relentless networking efforts. Our services have become a top choice due to our commitment to exceptional service, strategic acquisition of top talent, and adaptability to the ever-evolving luxury landscape. Scaling our operations while maintaining consistency presented its own set of challenges. Economic uncertainties and crises tested our resilience, but we navigated through with agile strategies and financial prudence. The Royal Game’s dedication, innovation, and focus on client satisfaction have made it a leading luxury service provider in Dubai.” She added.
The Royal Game was named the Best Luxury Concierge Company in Dubai by MEA Markets in 2021, showcasing its commitment to providing high-quality lifestyle management services and its ability to adapt and innovate amidst challenges.
On probing how Patricia envisions the future of the luxury concierge industry, she exclaims,
“The luxury concierge industry is expected to evolve to meet changing consumer preferences and global trends. This includes personalization, technology integration, sustainability, global reach, wellness and health services, and exclusivity. Personalization will increase demand for tailored experiences, while technology will revolutionize service delivery. Sustainability will be emphasized, with clients seeking services aligned with environmental values. The industry will expand globally, catering to both traditional and emerging markets. Wellness and health services will focus on curating experiences promoting physical and mental well-being. The industry will continue to drive growth and innovation to meet the evolving needs of discerning clients.”
Before wrapping up this insightful conversation we asked Patricia what advice she would like to give to aspiring entrepreneurs, especially women looking to make their mark in the luxury lifestyle and concierge industry, she added,
“I advise aspiring entrepreneurs, particularly women, to believe in themselves, approach their entrepreneurial journey with passion, embrace their unique perspectives, and surround yourselves with a strong support network. I suggest believing in your abilities and vision, embracing your unique experiences, and continuously learning and adapting to industry trends and technological advancements. I emphasize the importance of being resilient in the face of adversity, prioritizing well-being, and maintaining a healthy work-life balance. Celebrating achievements, no matter how small, can serve as motivation to continue pushing forward.” Patricia concluded with this remarkable advice.
Company: The Royal Game
Contact: The Royal Game Team
Telephone: +971 50 237 1332
Instagram: @theroyalgame.ae
Email: info@theroyalgame.ae, bookings@theroyalgame.ae
Website: www.theroyalgame.ae
