From childhood, I was immersed in the arts—I sang, played the piano, and danced. Despite my successes in competitions, consistently placing in the top three, my music career didn’t take off like some of my peers who were mentored by professional producers. Among my colleagues are now famous performers, which made me realize the power of public relations (PR).
PR is a tool that can turn talented individuals into household names. It’s the reason why paintings by promoted artists sell for millions, and why having a well-known name can be an invaluable recommendation for a student. PR isn’t just beneficial for the well-established; it’s essential for anyone looking to advance. A strong PR strategy can elevate a personal brand or product, boosting its perceived value through increased trust and interest. Essentially, PR is an investment—just as crucial as investing in the production of goods.
TOPCITY is a PR & Media Group that collaborates with top global media, TV networks, events, and prestigious beauty pageants. We handle outdoor advertising in 12 countries and publish our own magazines in the USA, Europe, and Ukraine, which are distributed in 5-star hotels across Saudi Arabia and Turkey, as well as in high-end restaurants and beauty salons in Dubai, Ukraine, and London.
We’ve worked with high-profile clients and organized events attended by prominent guests, including the Dsquared designers, at venues like the Armani Hotel Dubai. Our clients grace the covers of magazines such as Vogue, Harper’s Bazaar, Forbes, Elle, L’Officiel, and Glamour, and appear on famous billboards, including those in Times Square.
Our services extend beyond PR to collaborations and promotions for brands, book publishing, and securing sponsorships for prestigious projects. I could go on about our various achievements, but what stands out is the dedication it takes to succeed in this field.
My journey has been particularly challenging as I’ve raised a child on my own while climbing the career ladder in a new country without any connections or investors. This lack of support pushed me to develop the skills and knowledge to start a business with minimal resources. It’s been tough, but my projects have thrived.
For instance, I launched a network of talent schools in Ukraine, opening 12 schools with just $3,500 in savings and a supportive friend. Remarkably, we opened the first eight branches within two months, and the remaining four shortly after.
In short, while financial resources are helpful, success is possible through hard work, knowledge, and perseverance. Every project requires a unique approach, and finding your niche is crucial. Modern trends show that what was once considered a disadvantage can become an advantage, depending on one’s goals.
If you’re interested in developing your personal brand or product, you can reach out to us via email or business WhatsApp. If your project is particularly compelling, my managers will refer you to me personally. I take on new clients based on my available time and the energy each project demands.
