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Yuchen Li, known in the business world as Mary Lee, stands as a testament to determination, resilience, and multifaceted success. In the fast-paced metropolis of Dubai, an inspiring figure has emerged, making her mark in real estate, fashion, and philanthropy. As an investor, top real estate consultant, and entrepreneur, Yuchen’s story of humble beginnings to becoming a powerhouse in Dubai’s real estate market and beyond is nothing short of inspiring.
A Bold Move to Dubai
In her early twenties, Yuchen made a life-changing decision to move to Dubai, armed with an invitation to develop the Chinese market for Dubai real estate. With no family or friends to rely on and a modest starting salary of 2,500 dirhams, Yuchen faced numerous challenges. However, her relentless effort and unwavering determination paid off, as she gradually carved out a stable and successful career.
Real Estate Maestro
Yuchen’s real estate career in Dubai is marked by impressive achievements. Over the past seven years, she has become deeply entrenched in the market, leveraging her extensive experience in market analysis and investment. From 2018 to 2022, she generated returns ranging from 30% to an astounding 200% for all her clients. Her success isn’t just in numbers, it’s in the trust and satisfaction of her clientele, which speaks volumes about her expertise and dedication.
Between 2022 and 2024, Yuchen expanded her services to include comprehensive investment planning, asset management, resale, short-term rental, renovation, and operational services for private family offices and high-net-worth individuals. She also represented Dubai government developers and real estate companies in marketing and exhibition activities in China and the UK, showcasing her prowess in organizing and executing both online and offline advertising campaigns.
A Fashionable Entrepreneur
Yuchen’s journey isn’t confined to real estate alone. During her university years, she utilized her height advantage to work as a part-time fashion model, gaining valuable experience and resources in the fashion and entertainment industries. This early exposure laid the foundation for her future entrepreneurial ventures.
In 2022, leveraging the stable returns from her real estate investments, Yuchen launched her clothing brand, YCL Fashion Women’s Wear. As the founder and CEO, she aimed to provide urban women with professional attire for daily work and versatile outfits for various activities. The brand quickly gained traction, achieving stable sales, high customer repurchase rates, and excellent reviews—all without extensive advertising. Yuchen’s keen sense of market trends and consumer needs has undoubtedly played a crucial role in the brand’s success.
Advertising Guru
Not one to rest on her laurels, Yuchen founded Yuchen Beijing Advertising Consultancy Co. Ltd. in 2023. As the founder and CEO, she leads a team that provides customized advertising plans for international enterprises seeking to enter the Chinese market. Her consultancy focuses on high efficiency, precision, and cost-effectiveness, helping clients attract their target customer groups and achieve high sales volumes. Yuchen’s deep understanding of both the Chinese and international markets gives her a unique edge in this competitive field.
A Taste of Home in Dubai
Yuchen’s entrepreneurial spirit extends to the culinary world as well. She is a partner in Tang Town, a high-end Chinese restaurant in Dubai. This year the China-UAE diplomatic relations celebrates its 40th anniversary and offers Chinese expatriates in Dubai a taste of home. Tang Town has become a beloved establishment among the growing Chinese community in Dubai, providing a culinary bridge between two cultures.
Community Leader and Philanthropist
Beyond her business ventures, Yuchen has been a resident of Dubai for seven years and serves as the vice president of the UAE China Peaceful Reunification Promotion Association. She actively participates in various events organized by the Chinese community in Dubai, both official and grassroots, showcasing her commitment to fostering cultural and business engagement.
Since 2015, Yuchen has been actively involved in charitable activities, demonstrating her deep commitment to giving back to society. Her philanthropic efforts are diverse and impactful, ranging from support for orphans and surgeries for children with cleft lips and palates to providing free lunches for impoverished children and emergency relief for fire-stricken Miao villages in Guizhou. She has also contributed to children’s art galleries, COVID-19 relief efforts, donations of supplies for the Ukraine conflict, and food donations for children in Palestine and Syria.
A Story of Resilience and Success
At the age of 23, Yuchen arrived in Dubai alone, facing numerous challenges with courage and determination. Today, she stands as a successful investor, consultant, entrepreneur, and philanthropist. Her journey from a modest beginning to multifaceted success is a powerful reminder that with continuous effort and strong dedication, one can overcome any obstacle and achieve greatness.
Yuchen Li’s story is far from over. She continues to strive for new victories, undeterred by past achievements. Her commitment to growth, resilience, and giving back to society ensures that she will keep winning, no matter the obstacles she faces. Yuchen Li did it, and she’s still on the way to achieving even more remarkable accomplishments to celebrate.
