Empowering Women on Wheels: UAE Team ADQ’s “Women in Motion” Campaign

The UAE Team ADQ, the nation’s first professional women’s cycling team, is making waves in the world of sports with its groundbreaking campaign, “Women in Motion.” Launched ahead of the team’s highly-anticipated participation in the Tour de France Femmes 2023, this initiative aims to drive positive change within the global women’s cycling industry. With a commitment to diversity, equity, and opportunities, UAE Team ADQ is setting a powerful example in the realm of women’s sports.The campaign’s core message is symbolized by a unique jersey, proudly worn by all UAE Team ADQ riders during the prestigious Tour de France Femmes 2023. This jersey not only represents unity and support for women in cycling but also embodies the team’s values of empowerment and inclusivity. It features women’s faces and silhouettes painted in UAE Team ADQ colors, showcasing the vibrant diversity of women in cycling and celebrating the positive impact they bring to the sport.UAE Team ADQ comprises seven talented riders who will participate in the Tour de France Femmes 2023. From Clermont-Ferrand to Pau, the race will encompass eight stages, taking place entirely in the picturesque south of France. The challenging Pyrenees region will feature a decisive stage with the iconic Col du Tourmalet as the finish line.The riders representing UAE Team ADQ in the Tour de France Femmes 2023 are Silvia Persico, Erica Magnaldi, Chiara Consonni, Olivia Baril, Eleonora Gasparrini, Alena Amialiusik, and Lizzie Holden. The team’s head of strategy, María Camila García, emphasizes the campaign’s commitment to driving positive change in women’s sports and advocating for fairness, equity, and the promotion of women’s professional cycling in all aspects.UAE Team ADQ’s vision extends beyond the cycling arena. The team strives to foster the healthy development of women’s cycling by supporting its members in various areas, including technical improvements, economic development, and more. With gratitude to sponsors, partners, and stakeholders for their unwavering support, UAE Team ADQ celebrates their remarkable contribution to the team since its inception.The Tour de France Femmes 2023 offers an unparalleled platform for raising awareness of the “Women in Motion” campaign. By wearing the distinctive jersey, UAE Team ADQ aims to inspire and engage audiences worldwide. The campaign’s key objective is to shift the perception of women’s sports from a “nice to have” to a “must-have” in the eyes of stakeholders. It invites everyone involved in the cycling industry, from athletes to sponsors, media, suppliers, and event organizers, to recognize and embrace the immense potential for growth in the women’s cycling market.More than a cycling team, UAE Team ADQ envisions a future where women’s cycling thrives and flourishes, championing the opportunities available to women in the sport. The “Women in Motion” campaign serves as a call to action for enthusiasts, industry leaders, and fans alike to unite and harness the transformative power of women in cycling.As UAE Team ADQ continues to make its mark on the international stage, the team’s dedication to empowering women and advocating for positive change serves as an inspiring example for the entire sports community. With each pedal stroke, the team is driving progress, proving that the future of women’s cycling is bright, inclusive, and bound for greatness.