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As life returns to normalcy and we step back into the world, our fashion choices are evolving to reflect a newfound appreciation for comfort and sustainability. Dubai’s vibrant collection of athleisure brands has emerged as the go-to destination for laid-back looks suitable for staycations, running errands, or hitting the gym. These homegrown brands offer a perfect blend of bold colors, soft fabrics, and sustainable production methods, making them the ideal choice for eco-conscious consumers.IKASU: Founded in 2021, IKASU is a Dubai-born athleisure brand that has gained recognition through collaborations with influential female figures in the Middle East. Its collections of sports bras, leggings, t-shirts, and more are carefully crafted to flatter all body shapes while ensuring functionality. Recently, IKASU has expanded its offerings to include a new line of swimwear, catering to various preferences. Prices start from Dhs160.No-Va: Focused on creating comfortable and stylish active apparel, NO-VA Athleisure is perfect for workouts or casual errands. The brand offers a range of sports bras, shorts, leggings, jackets, and coats for both men and women. With a variety of soft and light fabrics, their collection features abstract prints and patterns in vibrant hues, catering to individual tastes.Maeya: Emphasizing functionality without compromising style, Dubai-based luxury activewear brand Maeya offers a newly launched collection that can be mixed and matched to create unique workout looks. They use supportive and stylish fabrics, ensuring comfort during exercise. Pieces start from Dhs120 and are available online or in various locations across the city.Gym Clothing Co: A premium gymwear brand founded in the UAE, Gym Clothing Co offers athletic wear for both men and women. Their collection includes gym tops, vests, hoodies, shorts, leggings, and sports bras. Women’s sets can be mixed and matched in various shades, while men’s wear features easy-to-wear colors like black, navy, and grey.The Truenude: Designed by women for women, The Truenude offers a collection of two-piece sets in classic neutral hues. The line features interchangeable tops, bras, sweaters, leggings, and shorts, all made with high-performance fabrics for comfort and functionality.The Giving Movement: A major homegrown success story, The Giving Movement not only creates eco-friendly athleisurewear but also donates AED15 to charity for every item sold. Their collections are available for men, women, and children, with each piece made from 100% sustainable fabrics sourced locally in the UAE. Same-day delivery is available across the emirates.Glossy Lounge: A sustainable loungewear brand, Glossy Lounge, has gained a legion of local fans for its brightly colored, ultra-soft two-piece sets. Founder Natasha Zaki ensures that all pieces are designed and made in the UAE using eco-friendly fabrics and upcycled materials.Tribe of 6: Combining fashion and comfort, Tribe of 6 offers unisex styles in a range of sizes. The brand’s tees, sweatshorts, sweatpants, hoodies, and jackets are made from ethically sourced fabric that is recycled, reclaimed, or organic, reflecting their commitment to sustainability and inclusivity.L’Couture: Founded by resident Lyndsay Doran, L’Couture fills a gap in the market for high-quality athleisure wear suitable for all shapes and sizes. Their classic sets of gym shorts and leggings can be paired with sports bras in neutral and signature colors, with seasonal collections introducing fresh styles. The brand offers ladies and kids collections, all designed in-house with free next day delivery. Pieces start from Dhs145.As we embrace a post-pandemic world, these Dubai-based athleisure brands present a refreshing and sustainable approach to everyday fashion, providing comfort, style, and a conscientious impact on the environment.
