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In a fashion industry often characterized by exclusivity and limited size ranges, Sizepico, a Beirut-based label, is making waves by setting a rare and vital goal: to provide a safe space for everyone in the region to shop, regardless of their size. This groundbreaking brand combines strong ethical values with a commitment to make people feel comfortable in their own skin, offering trendy pieces that range from 2XL to 5XL. What’s even more remarkable is that Sizepico is pushing the boundaries of sustainability, championing zero-waste production practices.Vogue Arabia recently had an insightful conversation with Rita Lamah, the co-founder of Sizepico and a renowned Lebanese stylist, to delve deeper into the brand’s mission and vision.Venturing into the Fashion IndustrySizepico’s journey is led by a dynamic team of three individuals: a graphic designer, a marketing specialist, and a designer. Together, they bring years of experience in the fashion industry. However, they recognized that the market was saturated with brands lacking a distinct identity and soul. This realization birthed Sizepico, a brand that is not just about fashion but also about creating a powerful and vivid identity.Designing for Plus-Sized IndividualsIn a fashion landscape where few cater to plus-sized individuals, Sizepico stands out as a pioneer. The brand has ventured where no other has gone before, becoming the first to exclusively launch a plus-size fashion label in the region. While some brands offer items up to 3XL or oversized pieces designed primarily for slim bodies, Sizepico recognizes the distinct needs of plus-sized individuals.
The personal experiences of co-founder George, who wears size 48, underscore the challenges faced by many plus-sized people, including fit, style, and availability issues. The regional fashion industry often neglects the diversity of body types, leaving this segment of society feeling marginalized.Creating for Sizepico: Core ElementsSizepico’s design philosophy revolves around four core elements: comfort, style, inclusivity, and sustainability. Designing for plus sizes requires specific expertise in patternmaking, grading, fabric selection, and styling. Every detail, including proportions, is meticulously considered to ensure that the garments not only fit but also empower larger bodies.Brand IdentitySizepico’s brand identity is bold and urban, dedicated to championing the cause of all men and women who have felt restricted by the limited clothing options available to them.
The brand prioritizes thoughtful designs, structures, and fabric choices to create standout garments that provide an impeccable fit.The Ideal Sizepico CustomerThe heart of Sizepico lies within its vibrant community, the #SizepiCommunity. These are fashion-forward individuals who take pride in their physical appearance, exuding self-confidence and body positivity despite societal stigmas.Sustainability: A Fundamental CommitmentSustainability is a cornerstone of Sizepico’s ethos. Each Sizepico piece is ethically and responsibly crafted through partnerships with small factories in Beirut, using deadstock fabric. Furthermore, leftover fabric from main designs is repurposed to add value to the garments, resulting in stylish and unique pieces like the Picocut and the Inky.Inspirations and the FutureSizepico draws inspiration from the bold and dynamic lifestyle of Arab youth—their unmatched ambition and desire for change. As for the future, Sizepico remains focused on creating capsule collections that cater to the plus-size community in the Arab region.
They aim to break the cycle of shopping frustration by providing more options for plus-sized clothing. Sizepico is not just a brand; it’s a movement that is transforming the fashion landscape in the Middle East. Their statement pieces are readily available online, and soon, they will be accessible in physical stores in Dubai, Jeddah, and Riyadh.In a world where fashion is often exclusive, Sizepico is rewriting the narrative. Their commitment to inclusivity, sustainability, and empowering plus-sized individuals is paving the way for a more diverse and compassionate fashion industry in the Middle East.Sizepico is not just a fashion label; it’s a beacon of change, proving that fashion can be a force for good, promoting self-expression, and embracing diversity—ultimately, a brand that is redefining fashion’s role in society.
