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Saudi designer Aljawharah Sadeem Abdulaziz Alshehai is making waves in the world of sustainable fashion with her label, Sadeem, which recently showcased its collection titled “Abwaab” (Doors) at Fashion Forward Dubai (FFWD). Sadeem’s collection draws inspiration from Saudi Arabia’s forward-looking initiatives while embracing its rich heritage.Sadeem prioritizes luxury and sustainability in its designs, using natural silk fabric sourced from eco-friendly textile mills. The choice of silk reflects the brand’s commitment to creating durable and biodegradable pieces, aligning with a sustainable fashion philosophy.The Abwaab collection is a testament to Sadeem’s dedication to preserving Arab heritage while infusing contemporary design elements. The designs incorporate motifs inspired by Saudi Arabian folklore, architecture, traditional costumes, and jewelry. Geometric shapes and triangles dominate the collection, paying homage to the region’s rich design heritage.
Sadeem’s approach to fashion goes beyond mere trends, aiming to create timeless and meaningful pieces that can be cherished for years. The brand encourages responsible consumption by promoting practices such as clothing swaps, sharing with friends, donating to charity, and supporting second-hand shops.The designer’s commitment to sustainability extends to the production process, with Sadeem’s pieces crafted in various locations, including New York’s garment district, Dubai Design District, and her studio in Riyadh. By collaborating with eco-friendly textile mills and adopting a sustainable approach, Sadeem is at the forefront of the global sustainable fashion movement.Aljawharah Sadeem Abdulaziz Alshehai envisions a future where her brand becomes a platform for emerging talents in the Middle East and North Africa (MENA) region. Her goal is to establish a fashion foundation that supports and nurtures young creatives while preserving traditional craftsmanship and artisanal skills.
Through this initiative, she hopes to build a network of like-minded individuals who work toward sustainable fashion goals and contribute to the growth of the MENA fashion industry.In conclusion, Sadeem’s sustainable and culturally inspired designs represent a significant contribution to the global fashion scene. Aljawharah Sadeem Abdulaziz Alshehai’s dedication to preserving Arab heritage and promoting sustainability has positioned Sadeem as a brand that resonates with both the modern Arab woman and international audiences. As the fashion industry continues to evolve, labels like Sadeem are paving the way for responsible and culturally rich fashion practices.
