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Asil Attar is a remarkable woman in the fashion and retail world, with over 28 years of experience. She’s the CEO of LEAD Associates Ltd., a global fashion, brand, and retail consulting firm founded in London in 2013. LEAD Associates helps various businesses, from small startups to major fashion companies.
In addition to her role at LEAD Associates, Asil Attar is also the CEO of Damas Jewellery LLC. Damas Jewellery was the first company to bring famous global brands to the Middle East. They have a portfolio of luxury brands like Graff, Roberto Coin, and Mikimoto.
Before her position at Damas, Asil was the CEO of Alyasra Fashion, a leading fashion retail company in the region with over 60 high-end fashion, footwear, and accessory brands.
Throughout her career, she’s held several top positions in the fashion and retail industry, showing her ability to lead and innovate.
Asil is known as ‘The Hybrid’ because she can seamlessly handle both the creative and business sides of fashion. What’s even more impressive is her commitment to empowering women. She mentors the next generation of creative thinkers and believes in ethical business practices and social responsibility.
She also provides valuable advice to various businesses, helping them with innovation, strategy, and transformation. Her expertise has helped many organisations adapt to change, improve their operations, and grow sustainably.
Asil Attar’s career is a testament to excellence, leadership, and a dedication to making a positive impact in the fashion and retail industry. Her story is an inspiration for women in the Middle East and beyond, showing what’s possible with passion, innovation, and a commitment to empowering others.
