In the ever-evolving world of logistics, innovation and adaptability are the keys to success. Yasmine Abdel Karim, the CEO and co-founder of Yalla Fel Sekka (YFS), exemplifies how entrepreneurial spirit and a commitment to excellence can reshape an entire industry.YFS: Pioneering On-Demand LogisticsEstablished in 2020 by Yasmine Abdel Karim and co-founder Khashayar Mahdavi, YFS set out on a mission to redefine logistics in Egypt and beyond. The company specializes in on-demand logistics, with a particular focus on instant delivery and dark store management. In a world where convenience and speed are paramount, YFS recognized the need to bridge the gap between businesses and customers, and that’s precisely what they’ve been doing ever since.Delivering Excellence Across EgyptYalla Fel Sekka (YFS) has rapidly grown into a logistical powerhouse, delivering over 10,000 orders per day across five cities in Egypt.
This remarkable feat is achieved through the dedication and hard work of a fleet comprising 1,000 drivers who ensure that packages reach their destinations promptly and securely. YFS’s commitment to exceptional service has made them a trusted partner for businesses and a go-to choice for customers.Securing Substantial InvestmentYasmine Abdel Karim’s vision and YFS’s potential have not gone unnoticed. In February 2022, the company successfully raised $7 million in a Series A funding round, a testament to its growth and the confidence investors have in its future. The funding round was led by DisruptAD, with participation from the Kharafi Group and existing investors Flybridge Ventures and I Squared Capital. This financial injection is poised to fuel YFS’s expansion and innovation even further.Diversifying into E-commerce and PharmaciesOne of YFS’s strategic moves that showcases their adaptability and forward-thinking approach is their expansion into e-commerce and pharmacy delivery. Recognizing the growing demand for convenient and efficient delivery services in these sectors, YFS has seamlessly integrated its logistics expertise to meet the needs of businesses and consumers alike.
A Leader Recognized by ForbesYasmine Abdel Karim’s outstanding contributions to the logistics industry and her entrepreneurial prowess have earned her a well-deserved place on Forbes Middle East’s list of “20 Women Behind Middle Eastern Tech Brands 2022.” She claimed the 11th spot on this prestigious list, a testament to her impact and influence.YFS: Shaping the Future of LogisticsYFS, under the dynamic leadership of Yasmine Abdel Karim, is not just a logistics company; it’s a catalyst for change in the industry. The company’s ability to adapt, innovate, and consistently exceed customer expectations has set new standards for the logistics sector in Egypt and the broader region.The Importance of Entrepreneurship and InnovationYasmine Abdel Karim’s journey is a powerful reminder of the transformative power of entrepreneurship and innovation. With determination and a keen eye for identifying opportunities, she co-founded a company that has quickly become a major player in the logistics landscape.
Her story inspires not only aspiring entrepreneurs but also showcases the pivotal role that women are playing in reshaping traditionally male-dominated industries.ConclusionIn a world that thrives on speed and convenience, YFS and its CEO, Yasmine Abdel Karim, have emerged as key players in the logistics sector. Their dedication to delivering excellence, diversifying their services, and securing substantial investment demonstrates their commitment to innovation and customer satisfaction. As YFS continues to redefine logistics in Egypt and beyond, Yasmine Abdel Karim’s vision and leadership remain at the forefront of this transformative journey.
