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In the world of skincare, Mouna Abbassy is a luminary who has blended ancient Moroccan wisdom with modern innovation to create a thriving brand. As the founder of IZIL, an all-natural skincare line that draws inspiration from time-honored Moroccan recipes, she has not only revolutionized the beauty industry but has also earned a place as a leading entrepreneur.
Let’s delve into the captivating journey of Mouna Abbassy and her pivotal role in redefining skincare with IZIL.Rooted in Moroccan HeritageMouna Abbassy’s journey into the world of skincare began a decade ago when she founded IZIL. Her inspiration was drawn from the rich and ancient Moroccan beauty traditions, which have been celebrated for centuries. Embracing these time-tested recipes, she embarked on a mission to craft skincare products that harnessed the power of nature, using only the finest natural ingredients.A Comprehensive ApproachIZIL has evolved to offer a comprehensive range of skincare, haircare, and body care products. What sets IZIL apart is its unwavering commitment to using natural and organic ingredients. From argan oil, prickly pear oil, and rose water to saffron and honey, each product is meticulously crafted to harness the benefits of these precious ingredients.Global GrowthThe appeal of IZIL extends well beyond its Middle Eastern roots. The United States and the United Kingdom have emerged as the brand’s largest markets outside the Gulf Cooperation Council (GCC). In 2021, IZIL recorded impressive growth in e-commerce sales in these regions, with a 40% increase in the U.S. and a remarkable 50% surge in the U.K.Expanding HorizonsIZIL’s commitment to excellence and its dedication to sharing the Moroccan beauty experience with the world are evident in its expansion endeavors.
In 2021, the brand opened new offices in Dubai, further solidifying its presence in the region. Additionally, IZIL launched a Moroccan Hammam and Spa in the Dubai Mall, offering customers an immersive and authentic Moroccan skincare experience.Digital PresenceIn today’s digital age, a brand’s online presence is a testament to its influence and appeal. IZIL has cultivated a strong digital following, with 341,000 Instagram followers as of April 4, 2022. This digital platform not only showcases the brand’s products but also provides a space for beauty enthusiasts to connect and engage with the world of IZIL.Forbes RecognitionMouna Abbassy’s contributions to the beauty industry have not gone unnoticed. She secured the 10th position on Forbes Middle East’s list of “30 Women Behind Middle Eastern Brands 2022.” This recognition highlights her role as a prominent figure in the beauty and skincare sectors.Unveiling the Beauty of Natural SkincareIn conclusion, Mouna Abbassy’s journey with IZIL is a testament to the transformative power of embracing natural beauty traditions.
Her vision to create skincare products inspired by Moroccan heritage, coupled with her commitment to quality and authenticity, has redefined the beauty industry. As IZIL continues to thrive and expand globally, Mouna Abbassy’s legacy as a pioneer in natural skincare is set to inspire future generations of beauty entrepreneurs. Her dedication to unveiling the beauty of natural skincare has not only transformed the way we care for our skin but has also empowered individuals to embrace the richness of ancient beauty traditions in a modern world.
