Dubai has established itself as a global fashion hub, attracting designers, brands, and fashion enthusiasts from around the world. The city’s multicultural environment encourages the fusion of various styles and cultural influences, resulting in unique and innovative fashion trends. While it’s thriving, timing also plays a very crucial role in a changing industry like this.
Pooja Jaising recognised this truth early on, and ventured into a new and uncharted territory back in 2010, when she introduced public fashion and lifestyle exhibitions in a region where a concept like this was virtually non-existent. She had one goal: to create a platform for smaller brands from India and Pakistan to display their collections ahead of the Diwali season. This goal emerged after she was approached by emerging brands from India and Pakistan, who were seeking a platform for their Diwali Collections, and Pooja made sure to take the chance and launched her first exhibition.
The result? The success was immediate and undeniable.
As Pooja’s entrance into the fashion exhibition arena was marked as a remarkable success story, her exhibitions not only gained significant traction but also became the preferred platform for renowned Indian fashion week brands and established labels seeking a foothold in the Dubai market. The charming point of Glitterati Dubai’s events was not merely in their exclusivity but also in Pooja’s meticulous curation to ensure the highest standards of quality. Her discerning eye for selecting the most promising talents and the finest collections, set her exhibitions apart from the rest, making them a showcase of not only fashion but also an embodiment of sophistication and refined taste. It was Pooja’s ability to consistently deliver on these principles that garnered the trust and admiration of both designers and fashion enthusiasts alike.
Hailing from the vibrant city of Bombay, Pooja Jaising brings to the forefront a strong foundation in marketing and business management. Digitally, her journey commenced in the early years of the 21st century, precisely in the year 2000, when she immersed herself in web content management. Over the years, Pooja’s expertise in this field extended far beyond content, encompassing the intricate domains of website marketing and management. Her proficiency in these areas positioned her as a formidable force within the digital landscape, proving that her skills went beyond the world of fashion.
Pooja’s interactions with prominent media firms and esteemed lifestyle brands have significantly enriched her understanding of the fashion and lifestyle industry as well. These experiences allowed her to forge invaluable connections, comprehend the ever-evolving workings of the industry, and fine-tune her ability to adapt to changing trends and consumer demands. This understanding has been instrumental in Pooja’s continued success in whatever project she is involved in.
In 2013, Pooja started out on an ambitious journey to introduce her distinctive concept beyond the borders of Dubai, taking it to Hong Kong and Indonesia. This expansion marked a significant turning point in the fashion exhibition industry, as her exhibitions in these countries elicited a sensation. It proved that Pooja’s foresight and her intuitive approach of showcasing talent right before festive seasons resonated on a global scale. All of this international acclaim and recognition only fueled her passion further.
It can be seen that Pooja’s commitment to her craft and her dedication to elevating the standards of fashion exhibitions remained unshaken as she continued to host international events until 2015. Throughout this period, she experienced both the highs and lows of the fashion industry. Her ability to adapt and thrive in this competitive area only solidified her reputation as a leading visionary, and her journey continued to inspire those within the industry and beyond.
The year 2022 marked a pivotal moment in Pooja’s career as she forged a strategic partnership with Dhoom Dhaam Weddings, an enterprise led by the illustrious Bollywood stylist Tanya Ghavri. This collaboration propelled her events to even more greater heights, infusing a touch of Bollywood glamor that drew the attention of A-list celebrities and made them the most coveted gatherings among Dubai’s socialites and high-net-worth individuals.
The recognition for Glitterati Dubai’s exceptional quality reached its pinnacle when it received a coveted nomination for the title of “Best Indian Fashion Event” at the prestigious Masala Magazine Awards. This accolade highlighted Pooja’s ability to curate events that appealed not only to fashion aficionados but also to the upper echelon of Indian and Pakistani women residing in Dubai. Pooja’s journey had truly come full circle, evolving from only a pioneering concept to an institution of elegance and style in the heart of Dubai’s fashion scene.
It’s amazing to see how Pooja’s journey has evolved into a fascinating exploration of the luxury lifestyle and beauty brand management. Her expertise now extends to catering to brands not only within the UAE but also on an international scale. With a keen eye on the market, she places a particular emphasis on the preferences and needs of women shoppers and end-users, recognizing their influential role in shaping the industry’s dynamics.
What truly sets Pooja apart is her extensive network of influential bloggers and key influencers within the fashion and lifestyle sphere. This network positions her as a compelling storyteller for luxury brands in the UAE, weaving narratives that resonate with the discerning tastes of her audience.
Pooja Jaising’s journey continues to inspire those who follow in her footsteps, and her future endeavors hold the promise of being nothing short of extraordinary. With Pooja, a steadfast commitment to quality is a timeless hallmark, and this enduring legacy is deserving of applause and commemoration.
