In the tapestry of the hospitality industry, Ruwaida Abela Northen stands as a trailblazer, weaving a narrative of success, resilience, and empowerment. Her odyssey commenced in the heart of Libya with the Corinthia Group, setting the stage for a remarkable journey that traversed continents and shattered glass ceilings.
Ruwaida’s global adventure unfolded as she transitioned from the Corinthia Group in Libya to the enchanting shores of Malta with Starwood. From there, she took flight to the vibrant realm of Bahrain, where the prestigious Ritz-Carlton became the canvas for her expertise. Each destination in Ruwaida’s career journey became a chapter in a story marked by versatility, cultural richness, and a commitment to excellence.
The pinnacle of her corporate climb materialized in Qatar, where Ruwaida worked her magic with the esteemed Shangri-La Group. As she ascended the corporate ladder with agility and determination, she etched her name in history, becoming the Vice President for PR and Corporate Communications. In this role, Ruwaida not only commanded attention but also broke barriers, emerging as the first Arab woman to hold such a distinguished position within the company.
In the ever-evolving landscape of the hospitality industry, Ruwaida’s journey serves as an inspiration. Her ability to seamlessly adapt to diverse cultures and contexts showcases not only professional acumen but a deep appreciation for the interconnectedness of the global hospitality tapestry.
In 2021, fueled by an entrepreneurial spirit and a desire to chart her own course, Ruwaida embarked on a new venture—JRN Consultancy. Positioned as a boutique agency, JRN specializes in luxury lifestyle, travel, and hospitality. With its headquarters nestled in the glitzy skyline of Dubai and representation extending to Qatar and Saudi Arabia, JRN embodies the essence of a “journey” in every sense.
What sets Ruwaida’s consultancy apart is not just its global presence but its commitment to female empowerment. A fervent advocate for women in the workplace, Ruwaida has assembled an all-women team under the banner of JRN. Guided by her leadership, this dynamic team is conquering the world of luxury experiences one venture at a time.
Ruwaida’s story extends beyond professional milestones; it intertwines with a dedication to breaking traditional molds and fostering a workplace culture that champions diversity and inclusivity. Her journey exemplifies the transformative power of women in leadership roles, where resilience, intelligence, and a commitment to excellence become the driving forces of success.
As Ruwaida Abela Northen continues to navigate the heights of hospitality and entrepreneurship, her impact extends far beyond the boardrooms and glittering cityscapes. She emerges as a beacon of inspiration for aspiring professionals, especially women, demonstrating that the path to success is not confined by gender or background but paved by dedication, innovation, and a relentless pursuit of one’s dreams. In Ruwaida’s narrative, each chapter resonates with the essence of empowerment, creating a legacy that transcends the realms of hospitality and leaves an indelible mark on the story of women in leadership.
