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In the dynamic world of fashion and lifestyle, Ingy Yousri Ismail stands out as a trailblazer, making waves as the CEO and Founder of Flare PR, a boutique agency with a focus on fashion, luxury goods, and lifestyle brands. Her journey is marked by a passion for the industry, a commitment to empowerment, and a wealth of experience working with renowned names.
Before establishing her own agency, Ingy Yousri Ismail honed her skills and expertise by collaborating with industry giants such as Salvatore Ferragamo, Aquazzura, and Diesel. Her academic foundation, laid at Polimoda, became a stepping stone for a flourishing career. It was in 2016 that Ingy took the entrepreneurial leap, founding Flare PR with the goal of contributing to the growth of the fashion and lifestyle landscape in the Middle East.
Flare PR stands as a testament to Ingy’s dedication to empowering emerging brands. The boutique agency strategically leverages her extensive network and insights acquired over years in the industry. The team at Flare PR mirrors Ingy’s commitment, comprising driven and career-oriented women who diligently work to elevate their clients’ visibility.
The agency’s success is not only measured in local acclaim but also in global collaborations. Ingy Yousri Ismail’s adept networking skills have facilitated partnerships between Middle Eastern and major international brands. Notable collaborations include Azza Fahmy x Balmain and Okhtein x Balmain, showcasing the agency’s prowess in bridging diverse fashion landscapes.
Flare PR has left an indelible mark on the regional fashion and lifestyle scene by managing high-profile events. From coordinating fashion shows for designers like Rami Kadi and Naeem Khan to orchestrating landmark events at prestigious venues such as the Grand Egyptian Museum for Kahhal looms, Ingy’s agency has become synonymous with excellence.
Beyond her role at Flare PR, Ingy Yousri Ismail extends her commitment to the industry by serving as a mentor. As a Fashion PR & Events mentor, she generously shares her knowledge and experiences, nurturing the next generation of fashionpreneurs and industry professionals. Ingy’s story is not just one of professional success but also of empowerment, collaboration, and a relentless pursuit of excellence in the world of fashion and lifestyle.