Samia Bouazza – A Visionary Leader Guiding Multiply Group to Unprecedented Heights

In the dynamic realm of corporate leadership, Samia Bouazza stands as a beacon of innovation and strategic prowess. Holding the distinguished position of Group CEO & Managing Director at Multiply Group, Bouazza has steered the company through a remarkable journey of evolution and expansion.

Multiply Group, initially conceived as Multiply Marketing Consultancy (MMC) by Bouazza in 2003, has undergone a transformative journey under her visionary leadership. In a strategic move in 2020, MMC joined forces with the International Holding Company, marking a pivotal shift in focus towards diverse sectors including media and communications, energy and utilities, mobility, wellness and beauty, and the digital economy.

The year 2021 witnessed a significant milestone in Multiply Group’s trajectory as it debuted on the Abu Dhabi Securities Exchange in December. This move not only reinforced the company’s commitment to transparency but also signaled its readiness to play a prominent role in the regional corporate landscape.

May 2022 brought another wave of strategic initiatives from Multiply Group as it announced its intention to invest a substantial $50 million in Borouge’s IPO. This move underscored Bouazza’s commitment to identifying and capitalizing on investment opportunities that align with the group’s vision and values.

In a testament to its commitment to the energy sector, Multiply Group made headlines in Q3 2022 by acquiring a formidable 7.3% stake in the Abu Dhabi National Energy Company (TAQA) for a substantial $2.7 billion. This strategic investment solidified Multiply Group’s position in the energy landscape, showcasing its ability to make calculated moves in dynamic markets.

Not content with standing on the sidelines, Multiply Group, under Bouazza’s astute guidance, expanded its portfolio further by acquiring an 80% stake in International Energy Holding. This move not only broadened the group’s presence in the energy sector but also positioned it as a key player in shaping the future of the industry.

Samia Bouazza’s leadership philosophy revolves around identifying opportunities for growth and diversification. Her strategic acumen has not only propelled Multiply Group into new sectors but has also positioned the company as a dynamic player on the global stage.

As the driving force behind Multiply Group, Bouazza continues to inspire through her visionary leadership, making calculated moves that shape the trajectory of the company. The story of Multiply Group, under the guidance of Samia Bouazza, is one of resilience, strategic agility, and a relentless pursuit of excellence in the ever-evolving corporate landscape.