In the dynamic realm of strategic communication and media consultancy, Elda Choucair stands as a prominent figure, bringing a wealth of experience and a forward-thinking approach to her role as CEO of Omnicom Media Group (MENA). Assuming the helm in June 2021, Choucair’s journey to leadership is marked by a commitment to excellence and a passion for addressing the industry’s challenges.
Before ascending to the position of CEO, Choucair held the role of Chief Operating Officer (COO) at OMG MENA, where she played a pivotal role in shaping the company’s operational landscape. This transition to the top leadership role is a testament to her strategic vision and contributions to the growth of the organization.
Choucair’s influence extends beyond her role at OMG MENA. As Vice Chair at the Advertising Business Group, she actively contributes to the industry’s collective efforts, fostering collaboration and addressing key issues. Her dedication to advancing industry standards is further evident in her role as a Founding Board Member at Unstereotype Alliance, advocating for more inclusive and diverse representations in advertising.
A multi-faceted professional, Choucair serves as a Board Member at Endeavor and IAB GCC, showcasing her commitment to supporting entrepreneurship and contributing to the development of industry frameworks. Additionally, her role as an Advisory Council Member at the Middle East Action for Diversity Council reflects a commitment to addressing diversity and inclusion challenges in the region.
Choucair’s leadership style is characterized by a strategic and inclusive approach. She understands the significance of diversity not only in the workplace but also in the content and messages conveyed to diverse audiences. In a rapidly evolving industry, her involvement in various organizations underscores her dedication to staying at the forefront of trends and fostering a culture of innovation.
As the head of OMG MENA, Choucair continues to navigate the ever-changing landscape of media and communication with resilience and a commitment to excellence. Her strategic insights, coupled with a passion for diversity and inclusion, position her as a trailblazer shaping the future of the industry in the MENA region.
