In the dynamic world of fashion, Hilda Louca stands out as a visionary entrepreneur on a mission to revolutionize the Egyptian design landscape. As the founder of MITCHA, Louca has created a digital platform that not only showcases the country’s top design talents but also fosters a culture of innovation and inclusivity.
Founded in 2018, MITCHA is more than just an online fashion retailer—it’s a hub for creativity, collaboration, and community. With a vision to unite and promote Egyptian designers, Louca has transformed MITCHA into the largest platform of its kind, featuring over 250 designers and brands.
Louca’s journey to entrepreneurship was fueled by a passion for supporting local talent. With a background in sales and marketing since the age of 18, Louca brings a wealth of experience and expertise to her role as a leader in the fashion industry. Her commitment to empowering Egyptian designers is evident in every aspect of MITCHA’s operations.
One of the key pillars of MITCHA’s success is its commitment to personalized service. From dedicated customer care to hassle-free shipping in exclusive signature packaging, MITCHA ensures that every customer’s experience is seamless and memorable. Additionally, the platform offers free returns and maintains a fully-secured online platform for peace of mind.
But MITCHA is not just about selling clothes—it’s about curating a carefully selected collection of pieces that embody quality, authenticity, and creativity. Each item undergoes extensive quality and authenticity checks before being featured on the platform, ensuring that customers receive only the best.
Louca’s dedication to promoting Egyptian design has not gone unnoticed. In 2023, she was selected as one of the Sharks for the first season of Shark Tank Egypt, further solidifying her status as a leader and influencer in the fashion industry.
MITCHA’s impact extends beyond the world of fashion. By providing a platform for emerging and established designers alike, Louca is not only boosting the local economy but also fostering a sense of pride and identity within the Egyptian design community.
As MITCHA continues to grow and evolve, Hilda Louca’s vision of a vibrant and thriving fashion scene in Egypt is becoming a reality. With her leadership and passion for supporting local talent, MITCHA is poised to shape the future of fashion in Egypt and beyond.
