In the fast-paced world of fashion journalism, Sujata Assomull stands out as a trailblazer, seamlessly blending her passion for style with a commitment to journalistic integrity. With a career spanning prestigious publications and renowned luxury brands, Assomull’s journey is a testament to her unwavering dedication and relentless pursuit of excellence.
Hailing from Dubai, Assomull has left an indelible mark on the fashion landscape, both in India and abroad. As the consulting fashion editor at Dubai’s Khaleej Times and a contributing editor at Vogue India, she continues to shape the discourse around fashion and luxury with her insightful commentary and keen eye for trends.
However, Assomull’s journey to the forefront of fashion journalism began long before her current roles. As the launch editor of Harper’s Bazaar India, she played a pivotal role in establishing the magazine as a beacon of style and sophistication. Her tenure at Elle India, Verve, and Indian Express further solidified her reputation as a leading authority in the industry.
Beyond her work in print media, Assomull’s influence extends to the world of luxury brands, where she has held prestigious positions at Gucci, Bottega Veneta, and Jimmy Choo in India. Her experience in communications and brand management has provided her with a unique perspective on the intersection of fashion, commerce, and culture.
One of Assomull’s most notable achievements is her authorship of ‘100 Iconic Bollywood Costumes’—a groundbreaking book that celebrates the enduring influence of Indian cinema on global fashion. Through meticulous research and captivating storytelling, Assomull bridges the gap between two seemingly disparate worlds, shedding light on the symbiotic relationship between fashion and cinema.
As a prolific writer whose bylines grace the pages of esteemed publications in India and Dubai, Assomull’s insights are highly sought after by readers and industry insiders alike. Her advocacy for mindful fashion choices and sustainability underscores her commitment to using her platform for positive change.
Looking ahead, Assomull’s next endeavor—the role of associate editor for Pulse, Fashion Trust Arabia’s new digital platform—promises to further elevate her influence in the fashion world. Yet, for Assomull, the greatest accomplishment lies ahead, as she remains steadfast in her pursuit of excellence and her unwavering dedication to pushing the boundaries of fashion journalism. With each new challenge, Assomull continues to redefine what it means to be a true pioneer in the ever-evolving world of fashion.
