At Womenpreneur, we often meet professionals who understand trends. Far more rarely, we encounter those who quietly shape them. Anna Fedorenko belongs to the latter group. With over eight years of experience working across Europe and the UAE, Anna has built a reputation as an international PR strategist trusted by luxury brands, founders of billion-dollar companies, and high-profile entrepreneurs who value discretion as much as distinction.
Anna’s expertise lies in understanding how luxury has evolved beyond visibility. Having worked closely with decision makers at the highest levels, she recognized early that the old rules of PR no longer applied. Mass exposure, logo driven branding, and volume based reach have steadily lost relevance. In their place, Anna developed strategies rooted in precision, influence, and long term positioning.
Her approach to PR is deliberately selective. Rather than pursuing constant media presence, Anna focuses on curated visibility. She places clients in environments where their value is immediately understood, alongside peers who operate at a similar level. This may include closed business forums, international platforms, private events, or carefully chosen media with real influence rather than superficial reach. For Anna, luxury is defined not by how often a name appears, but by where it appears and who is paying attention.
A defining element of her work is the emphasis on personal brands. Anna believes that in today’s luxury landscape, people trust individuals more than corporate identities. Founders, women leaders, and investors are no longer represented as extensions of their companies. They are the brand. Through strategic storytelling and positioning, Anna helps her clients articulate values, authority, and vision in a way that feels authentic and controlled, never performative.
Privacy is another cornerstone of her expertise. Anna is known for designing private and white label PR strategies for UHNW and HNW individuals who prioritize reputation, discretion, and strategic influence over public noise. She understands that real power in luxury often operates quietly, through relationships, introductions, and trust built over time. Her work reflects a deep respect for confidentiality and long term brand integrity.
Anna’s understanding of luxury also extends far beyond fashion. She positions luxury at the intersection of business, investment, culture, and global leadership. Her strategies frequently integrate high level events, international summits, and curated networking as independent media platforms in their own right. For her clients, presence at the right table often carries more weight than any headline.
Aesthetics matter in Anna’s world, but never without meaning. She works with brands and individuals to ensure that visual identity is supported by philosophy, values, and substance. In an increasingly sophisticated luxury market, she recognizes that audiences are not just looking at images. They are reading intent.
Operating across Europe, the UAE, and the US, Anna builds brands with a global mindset from the start. She understands cultural nuance, regional expectations, and the importance of parallel market positioning in today’s interconnected luxury ecosystem.
Anna Fedorenko’s work reflects a clear belief. Luxury PR is no longer about visibility. It is about influence. Through precision, discretion, and strategic clarity, she continues to shape how modern luxury leaders are seen, understood, and remembered.
