Lima Farran is not just a marketing maven, but a visionary leader driving innovation at the intersection of data, storytelling, and social impact. As the founder and CEO of Vittoria Global and Vittoria Buzz, she has revolutionized the marketing industry with a 360-degree approach that fosters genuine engagement and sustainable growth for brands. Lima’s pioneering…
For millions of working women and entrepreneurs, the true cost of doing business isn’t measured solely in dollars and cents — it’s also counted in hours spent arranging daycare, juggling nap schedules, or making difficult choices between scaling a company and staying home with a child. In both developed and emerging economies, the cost and…
For too long business leadership has long been associated with boardrooms, power suits, and 70-hour workweeks. Right now, a new generation of women is rewriting the rules — often with a toddler on one hip and a laptop balanced on the other. These are the Mom CEOs Under 40, a rising cohort of entrepreneurial mothers…
As the UAE continues to diversify its financial landscape and solidify its position as a global investment hub, a new form of capital is gaining prominence: private credit. Long a fixture in the financial strategies of Western markets, private credit is now making significant inroads into the Gulf region—particularly in the United Arab Emirates, where…
In recent years, women entrepreneurs in the Middle East have been making waves, breaking standards, and reshaping the business world. Historically, the region has faced significant challenges related to gender equality, but today, a transformation is underway. Women are emerging as key players in the economic growth of countries across the Middle East, and their…
In the entrepreneurial ecosystem of the Middle East, women are stepping into the spotlight as business founders, innovators, and leaders. Their contributions to economic growth, innovation, and community development are undeniable. Yet, amid the excitement of launching and running businesses, one fundamental necessity often remains overlooked or under-addressed: health insurance. For women entrepreneurs in the…
