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Author page: Womenpreneur Middle East Staff

Breaking Boundaries: Yasmine Idriss’s Inspiring Journey to Bike Around Iceland

Yasmine Idriss, a Saudi woman, has embarked on an extraordinary journey to bike around Iceland's Ring Road, a nearly 1,400 km road encircling the country. Inspired by a dream, Yasmine saw herself surrounded by breathtaking landscapes in Iceland, and now she's determined to turn that vision into reality.As the first Arab and Saudi woman attempting…

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Empowering Women in Saudi Arabia’s Economic Development: A Vision for Equality and Inclusion

Saudi Arabia's commitment to empowering women and promoting their participation in the country's economic development was highlighted by Iman bint Habas Al-Mutairi, Deputy Minister of Commerce and CEO of the National Competitiveness Center. Her remarks were made during the "Equal and inclusive representation of women in decision-making systems" event, organized by the permanent mission of…

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Saudi Fashion Industry: A Booming Investment Opportunity with Global Appeal

Saudi fashion is emerging as a lucrative investment opportunity, with the potential to significantly impact the country's economy. Honayda Serafi, the founder and creative director of the fashion brand Honayda, presented the thriving Saudi fashion industry at the BMG Economic Forum held at the London Stock Exchange. The sector currently employs 200,000 people and contributes…

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SHEIN Travel Diaries: Unveiling Saudi Arabia’s Cultural Splendor and Fashion Fusion

In the fast-paced world of fashion and online retail, SHEIN has ventured into uncharted territory with its groundbreaking reality show, "SHEIN Travel Diaries." Collaborating with Rotana Media Group, the Saudi Tourism Authority, and Warner Bros. Discovery, SHEIN takes viewers on an unforgettable journey through the enchanting landscapes and rich cultural heritage of Saudi Arabia. The…

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Saudi International Handicrafts: Celebrating Kingdom’s Traditional Arts

The Royal Institute of Traditional Arts played a vital role in celebrating the rich cultural heritage of Saudi Arabia during the Saudi International Handicrafts Week. This event, organized by the Heritage Authority, served as a platform to showcase and preserve some of the Kingdom's most cherished traditional arts. Through a series of workshops, participants were…

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Women-Led Startups Shine in Saudi Arabia’s Tech Sector: “Women in Tech” Competition Celebrates Innovation and Entrepreneurship

The "Women in Tech" competition held in Riyadh has showcased the immense potential of female-led startups in revolutionizing Saudi Arabia's technology sector. Organized in collaboration between global banking group Standard Chartered and Saudi-based investment firm Falak Investment Hub, the competition provided a platform for entrepreneurs to present their innovative ideas in fintech, health tech, property…

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From Carpets to Dreams: The Inspiring Journey of Saudi Artist Raghda Turkistani

With an artistic flair and a passion for creativity, Saudi artist Raghda Turkistani has embarked on a remarkable journey, turning her love for painting into a thriving carpet-painting business. Through her meticulous brushwork and personalized calligraphy, she transforms luxurious Persian and Arabian carpets into unique masterpieces, each telling a story of beauty and artistry.A mother…

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Visa Empowers Women-Owned Businesses in Saudi Arabia with She’s Next Initiative

Visa has launched the second edition of its She's Next initiative in collaboration with the Ministry of Communications and Information Technology, the Small and Medium Enterprises General Authority (Monsha'at), and Arab National Bank, aiming to support women-owned small businesses in Saudi Arabia. This global advocacy program reflects Visa's commitment to fostering the digitalization of women-led…

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