In the realm of music and fashion, the Moroccan-Swedish artist Loreen stands as a remarkable force, radiating mesmerizing energy and wielding a voice that transcends boundaries. With a history-making achievement of winning Eurovision twice, she is not only a symbol of artistic prowess but also an advocate for her Arab heritage, beautifully expressed note by…
Georgina Rodriguez, the Argentinian-Spanish model and partner of football superstar Cristiano Ronaldo, recently made a splash in Saudi Arabia during Ronaldo’s unveiling at Al Nassr. While Ronaldo’s move to the Middle East has garnered attention, it’s Georgina’s impeccable style that has quickly captured the hearts of fans.During the 2022 Fifa World Cup in Doha, Georgina…
As the highly anticipated Vogue Ball of Arabia 2022 approaches on December 15, the Arab world is gearing up for a night of glitz, glamour, and celebration. Held at Dubai’s luxurious Jumeriah Mina A’Salam, the event will see the Middle East’s A-listers grace the red carpet, dressed in stunning fashion for an evening to remember….
Najla Alfardan, the visionary founder and CEO of Qiyorro, Qatar’s first conscious beauty platform, has embarked on a groundbreaking journey that merges her passion for well-being with her entrepreneurial spirit. Hailing from the prominent Alfardan Group, a regional business giant, Najla Alfardan’s pursuit of a deeper understanding of the connection between skin health and gut…
Haneen Alsaify, a beauty enthusiast and problem-solver, found her way into beauty entrepreneurship by addressing her own beauty dilemmas. Living in Doha, she loved the look of false lashes but disliked the messy and sticky glue used to apply them. Determined to find a better solution, she discovered magnetic lashes – a rising trend known…
Science-based haircare brand, Virtue, has joined forces with Fashion Trust Arabia to launch an exclusive Best Sellers Set tailored for the Middle East. This three-piece kit includes a full-size duo of Virtue’s most sought-after releases, along with a luxurious drawstring pouch in dusty pink velvet. A remarkable 30% of the proceeds from the Virtue x…
