Saudi Arabia’s commitment to empowering women and promoting their participation in the country’s economic development was highlighted by Iman bint Habas Al-Mutairi, Deputy Minister of Commerce and CEO of the National Competitiveness Center. Her remarks were made during the “Equal and inclusive representation of women in decision-making systems” event, organized by the permanent mission of…
Saudi fashion is emerging as a lucrative investment opportunity, with the potential to significantly impact the country’s economy. Honayda Serafi, the founder and creative director of the fashion brand Honayda, presented the thriving Saudi fashion industry at the BMG Economic Forum held at the London Stock Exchange. The sector currently employs 200,000 people and contributes…
The Saudi Fashion Commission recently hosted a glamorous cocktail party in Paris, marking the commencement of a prestigious showcase featuring jewelry and couture labels from the Kingdom. The event, taking place from July 3 to 5, is being held at the historical mansion of Artcurial, the renowned Paris auction house located in the heart of…
In the fast-paced world of fashion and online retail, SHEIN has ventured into uncharted territory with its groundbreaking reality show, “SHEIN Travel Diaries.” Collaborating with Rotana Media Group, the Saudi Tourism Authority, and Warner Bros. Discovery, SHEIN takes viewers on an unforgettable journey through the enchanting landscapes and rich cultural heritage of Saudi Arabia. The…
Kariman Abuljadayel, a trailblazing Saudi athlete, etched her name in history in 2016 as the first Saudi woman to compete in the Olympic 100 meters sprint in Rio de Janeiro. Now, she has made another significant mark by donating her Rio 2016 Olympic running attire to the prestigious Olympic Museum in Lausanne, Switzerland, becoming the…
The Royal Institute of Traditional Arts played a vital role in celebrating the rich cultural heritage of Saudi Arabia during the Saudi International Handicrafts Week. This event, organized by the Heritage Authority, served as a platform to showcase and preserve some of the Kingdom’s most cherished traditional arts. Through a series of workshops, participants were…
