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Author page: Womenpreneur Middle East Staff

The New Era Player – Nisreen Shocair, CEO of YNAP Middle East

Nisreen Shocair, CEO of YNAP Middle East is responsible for driving and developing the next phase of YOOX NET-A-PORTER GROUP’s ambitious strategy for the region. We spoke to Shocair about localization, personalization, and connecting with the discerning, tech-savvy, luxury customer. Tell us about your role as CEO for the Middle East at Yoox Net-A-Porter. I’m…

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Jewellery designer Nadine Kanso launches the first Bil Arabi boutique

Here’s your first look at the newly opened Bil Arabi store. Bil Arabi continues to be one of the most exciting regional brands. Launched in 2006, the jewelry label’s striking poetic pieces showcase beautifully carved calligraphic forms and intricate design concepts. This year, the brand is already off to a strong start — a partnership with…

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