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Moroccan beauty rituals have long been admired by beauty editors and industry insiders for their enchanting and unique allure. Whind, founded by Hind Sebti, has taken the appreciation and passion for these regional traditions to new heights by creating skincare that transports us to a radiant and warm golden hour in the sands of Morocco. Now, Sebti expands her sensory journey with the launch of Whind’s new perfume collection – a luxurious assortment infused with the very essence of Morocco and modern femininity.For Hind Sebti, scent has always been the most dominant sense, capable of evoking emotions and transporting us to cherished memories and far-off places. With Whind’s new perfume collection, she sought to tell the story of her beloved Morocco – a region wrapped in dreams, fantasy, and magic, where the past, present, and future coexist in perfect harmony.To bring this dream to life, Sebti collaborated with her close friend and legendary fragrance industry veteran, Roger Schmid. Together, they partnered with master perfumer Jerome Epinette to craft this exceptional collection. The fragrances are carefully composed using ingredients that paint an olfactory journey through the rich Arabic landscape – from the sun-soaked sands and vibrant city centers to the breezy ocean shores.The collection features a range of captivating scents, each capturing a different facet of Morocco and evoking a sense of nostalgia and fond memories. Neroli Bronze, with its bright and juicy orange blossom elixir, takes Sebti back to her grandmother’s house, where she reminisces about playing among the blossoming orange trees, their soft white petals caressing her skin and leaving behind a fragrant kiss.Oud Davana, on the other hand, encapsulates the essence of Sebti as an Arab woman deeply rooted in her Moroccan upbringing, exuding both sensuality and spirituality – two qualities she considers essential to her culture. Saffron Rose pays homage to the seduction that permeates the desert as dusk approaches, with a heady concoction of rose elixir, honeyed Kashmiri saffron, and incense, along with other sweet and smoky ingredients.The floral notes of Lalla La Rose evoke the delightful experience of opening a fresh box of Turkish delight, while Amber Tangerine conjures memories of Tangiers and the adventures inspired by the merging of the East and the West. Lastly, Pomelo Mint Tea Leaves whisk us away to the Atlas Mountains, where notes of lemon zest and shredded mint tea leaves linger in the air.Jerome Epinette beautifully summarizes the collection as one born around pleasures – the joy of scent-kissed skin, creations that blend knowledge and culture, and olfactive intuitions that evoke, suggest, charm, and tempt. These fragrances offer an ephemeral and luxurious feeling, touching our senses and taking us on a sensory journey that can be bought but not controlled.Whind’s perfume collection is not only a celebration of Morocco’s enchanting beauty but also a testament to the artistry and creativity of perfumers. It showcases the power of scent in capturing the essence of a place, memories, and emotions, and it serves as a fitting tribute to the magical and diverse landscape of Morocco.With Whind’s new perfume collection, Hind Sebti continues to honor the beauty rituals of the Arab world, inviting us to experience the scents of Morocco and embark on a sensory adventure that awakens our senses and transports us to a world of dreams and magic. Each fragrance in this luxury collection is a testament to the timeless allure of Moroccan beauty and the art of perfumery itself.
