Ema Fulga – Founder of decipher, Making Brands Discoverable in the Age of AI

Search is no longer just about keywords and blue links. It is about conversations, recommendations, and trust built across platforms. Few people understand this shift as deeply as Ema Fulga, the founder of decipher., an AI search optimisation agency helping brands stay visible in a world increasingly shaped by tools like ChatGPT, Perplexity, and AI…

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How Humans Can Adapt to AI in 2025: Outsmarting the Smart

By SANTY MENDES It’s 2025, and the world is abuzz with AI doing just about everything—designing skyscrapers, diagnosing illnesses, self-driving cars and trucks, finance: AI is crucial for fraud detection and even composing love songs (AI Romeo, anyone?). Meanwhile, humans are left wondering, “Am I now competing with a glorified calculator that also tells jokes?”…

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