This Limited Edition Fashion Trust Arabia Collab Banishes Bad Hair Days

Science-based haircare brand, Virtue, has joined forces with Fashion Trust Arabia to launch an exclusive Best Sellers Set tailored for the Middle East. This three-piece kit includes a full-size duo of Virtue’s most sought-after releases, along with a luxurious drawstring pouch in dusty pink velvet. A remarkable 30% of the proceeds from the Virtue x…

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Salama Mohamed on Why Inclusion in Skincare is a “Necessary Conversation”

Salama Mohamed, the founder and CEO of Peacefull, recently celebrated the one-year anniversary of her skincare brand’s launch. As she looks back on this transformative year, she shares her insights and reflections as an entrepreneur, and how Peacefull has reshaped the skincare industry by prioritizing inclusivity. In an interview with Vogue.me, Salama discusses the lessons…

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Guerlain Collabs with Moroccan Artist Ghizlane Agzenaï for New Oud Collection

Guerlain, the renowned French house of luxury fragrances, commemorates the one year anniversary of its art-inspired collection, L’Art & La Matière, with the release of three new oud fragrances. These perfumes aim to explore the uncharted facets of the iconic agarwood note, taking inspiration from the art world. To introduce these new scents to the…

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Ilham Mestour: The Creative Force Behind Balmain Hair Couture

Balmain Hair Couture has recently appointed the talented Dutch-Moroccan hair stylist, Ilham Mestour, as their new Artistic Director. With her creative eye and ability to create gravity-defying voluminous hair designs, Mestour brings a fresh perspective to the renowned hair couture brand. Her work has graced top editorials and campaigns, and she is a Fashion Week…

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Nadine Nassib Njeim Is Officially the Face of Carolina Herrera’s Brand New Middle East-Inspired Fragrance

Carolina Herrera’s latest limited release for the Good Girl family, Good Girl Midnight, is set to revolutionize the perfume game this season. An intense and textured eau de parfum, Good Girl Midnight goes beyond the very essence of the original Good Girl, celebrating the allure and mystery of the night.Exclusively available in the Middle East,…

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