Wellness routines are no longer a side note for business leaders in the Middle East—they’re part of the core strategy. From Dubai to Doha, women in leadership roles are turning to mindfulness not just as a stress tool but as a foundation for how they lead. Meditation, journaling, breathwork, and early-morning workouts are increasingly part…
Not all success is measured by speed or scale. Across the Middle East, a growing number of women entrepreneurs are choosing to build businesses that reflect their personal values and life goals—even if that means slower growth. The shift toward “slow business” is particularly visible in sectors like sustainable fashion, ethical food production, and handmade…
The wellness industry in the Middle East is growing fast—and women are both its driving force and its primary market. What started with boutique gyms and diet plans has expanded to include mental health platforms, mindfulness coaching, nutritional services, and even luxury retreats. This growth reflects both rising income levels and changing cultural norms. In…
Aliye, you are heading the PR company TOPCITY. How did you come to this type of business, why PR? From childhood, I sang, played the piano, and danced, but I noticed a significant difference in promoting similarly talented children who were being mentored by professional producers. I had good resultsin competitions, always placing in the…
The idea of starting a business at midlife is gaining acceptance across the Middle East. Women who once prioritized family or worked in traditional careers are using their experience to create businesses that are sustainable, local, and personally meaningful. In Jordan, women like Lina Khalifeh, founder of SheFighter, are launching platforms with social impact. In…
Across the Gulf, companies are rethinking workplace policies to better support women’s professional lives. This shift is being driven by both demographic changes and economic goals, as countries aim to increase female participation in the workforce. Saudi Arabia, under Vision 2030, has increased female labor force participation from 17% in 2016 to over 36% in…
