Building Trust, Not Just Portfolios: Inside Irina Condrea’s Real Estate Strategy

Real estate remains one of the most competitive and strategic sectors in the Gulf region, particularly in cities like Dubai, where property continues to attract global investors. The industry has shifted in recent years, with off-plan projects, flexible payment plans, and international buyers driving much of the momentum. Sales professionals and consultants now play a…

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Mindfulness and Profit: The New CEO Wellness Routine in the Middle East

Wellness routines are no longer a side note for business leaders in the Middle East—they’re part of the core strategy. From Dubai to Doha, women in leadership roles are turning to mindfulness not just as a stress tool but as a foundation for how they lead. Meditation, journaling, breathwork, and early-morning workouts are increasingly part…

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Slow Business: Why More Women Are Choosing Purpose Over Pace

Not all success is measured by speed or scale. Across the Middle East, a growing number of women entrepreneurs are choosing to build businesses that reflect their personal values and life goals—even if that means slower growth. The shift toward “slow business” is particularly visible in sectors like sustainable fashion, ethical food production, and handmade…

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How Wellness Became a Billion-Dollar Industry—Thanks to Women in the Middle East

The wellness industry in the Middle East is growing fast—and women are both its driving force and its primary market. What started with boutique gyms and diet plans has expanded to include mental health platforms, mindfulness coaching, nutritional services, and even luxury retreats. This growth reflects both rising income levels and changing cultural norms. In…

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Work-Life Integration: What Actually Works for Women Leaders in the Middle East

In recent years, more women across the Middle East have moved into leadership roles, from public sector appointments to private enterprise ownership. With that shift has come a growing conversation about how to sustain careers while meeting the demands of family life—a conversation that has specific cultural and structural dimensions in the region. Rather than…

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