Lima Farran: World Leader Business Women,Trailblazing the Future of Marketing

Lima Farran is not just a marketing maven, but a visionary leader driving innovation at the intersection of data, storytelling, and social impact. As the founder and CEO of Vittoria Global and Vittoria Buzz, she has revolutionized the marketing industry with a 360-degree approach that fosters genuine engagement and sustainable growth for brands. Lima’s pioneering…

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Navigating the Digital Souk: E-commerce Strategies for Women-Led Businesses in the Middle East

The Middle East, a region steeped in tradition yet rapidly embracing technological advancement, presents a unique and dynamic landscape for women entrepreneurs. While the traditional souk has long been a hub of commerce, the digital souk – the burgeoning e-commerce market – offers unprecedented opportunities for women-led businesses to expand their reach and impact. However,…

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