In the dynamic world of design and wellness, Deana Shaaban stands out as a multifaceted force, blending creativity, innovation, and empowerment across various industries. As the Founder and Creative Director of the luxury design house DS, Deana brings a unique vision to the fashion landscape, infusing her creations with vibrant prints, unconventional cuts, and a bohemian flair that reflects her fun and outgoing character.
Beyond her success in the fashion realm, Deana is also a Wellness Specialist and Experience Architect, committed to guiding people towards unlocking their infinite potential. As part of the founding team of Ignite, a fitness and wellness company, she leverages her expertise to inspire others to lead healthier, more fulfilling lives. Deana’s journey towards wellness has been deeply personal, as she battled with depression and emerged stronger and more resilient than ever.
“Depression is a very paralyzing emotion,” Deana reflects. “It clouds your ability to think, see, and feel clearly. But through sports and fitness, I found a way to overcome this tough journey.” As a badass fitness coach at Ignite Egypt, Deana channels her passion for movement and exercise into transformative experiences for her clients. “Sports helped me step into a healthier, happier, and more energetic environment,” she shares.
In addition to her contributions to fashion and wellness, Deana is also a captivating storyteller and advocate for women’s empowerment. As the host of the online show and podcast, The You in Human, she delves into topics ranging from self-discovery to personal growth, offering insights and inspiration to her audience. Furthermore, Deana is the founder and creative director of Anatomy, a sportswear brand that combines style and functionality, and Transforming Into Me, an online wellness company for women.
Through her diverse ventures, Deana Shaaban exemplifies the power of resilience, creativity, and self-discovery. With a relentless dedication to empowering others and a fearless approach to life’s challenges, she continues to leave an indelible mark on the worlds of design, wellness, and empowerment.
