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Sana Choyakh, a seasoned professional in sales, marketing, and management, boasts a remarkable 22-year international track record in senior leadership roles. With a wealth of experience, Sana has become a driving force behind shaping and executing data-powered growth initiatives and orchestrating impactful business transformations. Her expertise spans both Business-to-Business and Business-to-Consumer realms, showcasing her versatility in navigating complex markets.
One of Sana’s standout strengths lies in her mastery of omnichannel marketing, a skill that has consistently propelled performance and fueled business growth for renowned global brands across the Middle East, Africa, and South Asia. Her journey is marked by a proven history of success, a testament to her strategic vision, data-driven decision-making, and a relentless focus on return on investment (ROI). In addition to P&L management and budgeting, Sana is adept at building brand equity and driving market expansion.
Beyond her professional achievements, Sana Choyakh is a passionate advocate for youth and female empowerment. Her commitment to making a positive impact extends beyond boardrooms and into meaningful initiatives. Notably, she has served as a mentor for UN Women and actively participated in the Kili4Kids initiative, scaling summits to raise funds for children around the world.
Sana’s multifaceted skill set includes proficiency in marketing technology, customer relationship management, leadership, and team management. Her ability to communicate effectively, coupled with a flair for storytelling, has set her apart in the competitive landscape. With a unique blend of agility and an entrepreneurial mindset, Sana continues to make significant contributions to the business landscape, leaving an indelible mark on every endeavor she undertakes.
Fluent in multiple languages, including Arabic, French, and English, Sana Choyakh stands as a testament to the power of leadership, diversity, and a commitment to driving positive change in both the corporate world and society at large. Her journey serves as an inspiration for aspiring professionals and underscores the importance of embracing a holistic approach to success.