In the vibrant tapestry of Egypt’s creative landscape, Hilda Louca emerges as a beacon of support and innovation through her groundbreaking platform, MITCHA. As the Founder & CEO, Louca has orchestrated a symphony of design, entrepreneurship, and empowerment since the platform’s inception in 2018.
MITCHA, a testament to Louca’s entrepreneurial spirit, was conceived with a singular vision: to uplift and amplify the voices of Egyptian designers and creatives. What started as a passion project has now blossomed into a dynamic platform featuring a diverse array of 200 designers and brands. Louca’s commitment to fostering local talent has not only transformed the Egyptian design scene but has also created a nexus where creativity thrives and finds its rightful spotlight.
Before venturing into the realm of entrepreneurship, Hilda Louca honed her skills in the trenches of sales and marketing, commencing her journey at the tender age of 18. This early exposure to the dynamics of business laid the groundwork for the strategic acumen that would later define her leadership at MITCHA.
In a move that underscored her industry influence, Louca found herself in the esteemed company of Shark Tank Egypt’s inaugural season in 2023. Handpicked as one of the Sharks, her presence on the show not only affirmed her standing as a visionary entrepreneur but also provided a platform to impart her wealth of knowledge to aspiring innovators.
MITCHA, under Louca’s stewardship, transcends conventional e-commerce platforms. It has become a cultural hub, a melting pot of artistic expression, and a launchpad for emerging talents. The platform’s success is not merely measured in transactions but in the narratives it nurtures, the collaborations it fosters, and the transformations it catalyzes within Egypt’s creative community.
As the Founder & CEO, Hilda Louca stands at the helm of MITCHA, steering it through waves of innovation and resilience. Her journey exemplifies the transformative power of entrepreneurship when fueled by a passion for fostering local talent and creating avenues for creative expression. In the ever-evolving landscape of Egyptian design, Hilda Louca’s MITCHA shines as a testament to the extraordinary possibilities that unfold when vision, talent, and determination converge.
